Marketing Operations Manager - Remote Eligible

First American is a company that prioritizes its people and has been recognized as a top workplace. The Marketing Operations Manager will ensure the integrity of marketing data and systems, drive accountability in marketing performance, and lead a team to build scalable processes for growth.

Responsibilities:

• Manage and coach direct report(s), ensuring clarity of goals, accountability, and professional growth
• Build scalable processes and foster a culture of accountability and continuous improvement
• Unify marketing data across disparate systems (CRM, MAP, paid media, analytics platforms) into a single, trusted view
• Partner with IT, Analytics, and divisional teams to ensure integrations and data pipelines are accurate, consistent, and accessible
• Establish data governance practices to improve availability, accuracy, and usability for reporting and analysis
• Own campaign tracking architecture, UTM governance, and attribution setup
• QA lead routing and conversion tracking to ensure accuracy and integrity
• Maintain alignment across platforms to eliminate duplicate or misattributed data
• Build dashboards for spend, performance, ROI, and pipeline contribution
• Ensure timely and accurate reporting for daily operational use and executive insights
• Collaborate with Analytics to deliver clear, actionable performance readouts
• Lead experiment design and incrementality measurement across campaigns
• Ensure tests are properly instrumented and results are trustworthy
• Share learnings broadly to refine investment and optimization decisions
• Establish and enforce data quality standards across all performance marketing activities
• Create governance frameworks for routing, QA, and reporting accuracy
• Continuously optimize processes to improve efficiency and scalability

Requirements:

• 7+ years in marketing operations, performance marketing, or related data-driven marketing roles
• Experience managing and developing operational or technical talent
• Proven expertise in tracking, attribution, and campaign QA
• Hands-on experience building dashboards, reporting frameworks, and governance processes
• Strong attention to detail, with a reputation for data accuracy and operational rigor
• Collaborative leader who can partner across marketing, analytics, and technology teams
• Fluency with marketing operations and analytics tools, including: Google Analytics (GA4), Looker Studio, attribution platforms, Salesforce, Salesforce Marketing Cloud, HubSpot, or equivalent, tag management systems, UTM governance tools, project management and campaign orchestration platforms