Lifecycle Marketing Manager (REMOTE)

First American is a company that prioritizes its people and has been recognized as a top workplace for diversity and inclusion. They are seeking a Lifecycle Marketing Manager to own the customer journey, design and manage automated marketing programs, and optimize engagement across various channels.

Responsibilities:

• Build and optimize automated nurture journeys, triggered campaigns, and engagement programs across email, SMS, and other digital channels
• Map and manage customer touchpoints to ensure timely, relevant, and personalized experiences
• Own the design and evolution of lead scoring models to improve qualification accuracy
• Ensure clean and timely lead routing to divisional marketing leads and sales systems
• Monitor and manage deliverability, suppression rules, and compliance (CAN-SPAM, GDPR, etc.)
• Maintain engagement hygiene to improve inbox placement, reduce unsubscribes, and protect brand reputation
• Continuously refine journeys through test-and-learn programs
• Use performance data to improve speed-to-lead, nurture effectiveness, and conversion rates

Requirements:

• 5–7 years in lifecycle, CRM, or marketing automation roles in enterprise or multi-division organizations
• Expertise in Salesforce Marketing Cloud (preferred) or equivalent MAP/CRM systems
• Proven ability to design scalable nurture journeys that drive conversion
• Strong understanding of deliverability, compliance, and engagement best practices
• Analytical and data-driven, with experience turning journey metrics into optimization actions
• A collaborative marketer who thrives in a cross-functional performance marketing environment
• Lead the customer engagement engine
• Build and optimize journeys that directly convert leads into revenue opportunities
• Protect and grow the value of our customer relationships with responsible, high-quality engagement practices
• Salesforce Marketing Cloud
• HubSpot
• Google Analytics (GA4)
• Google Ads
• Meta Ads Manager
• LinkedIn Campaign Manager
• Project management and campaign orchestration tools