Field Marketing Manager

RevPilots is working with a publicly traded company redefining retail with AI solutions. The North America Field Marketing Manager will be responsible for creating and executing a demand generation strategy to enhance the company's presence in the North American retail technology landscape and drive revenue growth.

Responsibilities:

• Design and Run Integrated Campaigns: Plan and execute multi-channel programs across paid social, display, email, webinars, ABM, and field events—localizing content and messaging for key industries while leveraging AI-powered tools to automate personalization and scale execution
• Lead Regional Events and Partner Co-Marketing: Plan and execute trade shows, executive roundtables, and partner activations with Microsoft, AWS and others—managing pre-/post-event strategies to maximize pipeline attribution and ROI
• Own Quarterly Pipeline Targets for North America: Build and execute demand generation plans by country and segment, working with sales teams to deliver marketing-sourced pipeline with clear attribution to campaigns and channels
• Execute Account-Based Marketing (ABM) Plays: Build and run 1:1 and 1:few ABM programs for priority enterprise retail accounts, developing account-specific content and coordinating with SDRs/AEs on targeting, engagement strategies, and pipeline acceleration
• Partner with Sales and Enable Revenue Growth: Align on SLAs with SDR/AE teams for lead handoffs and qualification; participate in weekly pipeline reviews
• Instrument Full-Funnel Attribution and Analytics: Own regional dashboards in Salesforce and HubSpot that track MQL→SQL→Opportunity conversion, pipeline velocity, campaign ROI, cost per opportunity—driving data quality and continuous optimization

Requirements:

• 7-10 years of B2B Enterprise technology demand generation experience with a proven track record of hitting marketing goals in US markets, including demonstrated success generating pipeline and achieving marketing revenue attribution goals in enterprise environments
• Strong proficiency with Salesforce and HubSpot, including campaign tracking, lead scoring, multi-touch attribution, and dashboard creation, plus experience with ABM platforms and paid media channels
• Cross-functional collaboration and sales partnership skills with the ability to align with Sales, SDR, Product Marketing, and Partnerships teams; influence without direct authority; and operate effectively in fast-paced, high-growth environments
• Analytical and data-driven mindset with ability to analyze funnel metrics (MQL→SQL, SQL→Opportunity conversion rates), calculate ROI, and translate data into actionable insights and optimization strategies
• Preferably industry experience in retail, commerce, or fintech with an understanding of retailer buyer journeys and digital transformation priorities
• Events and field marketing expertise in North America, including trade show management and executive roundtables
• Preferably experience with partner marketing in Cloud/VAR ecosystems (Microsoft Azure, AWS)