Sr. Product Manager, Onboarding

Kraken is a mission-focused company rooted in crypto values, seeking a Senior Product Manager to lead strategy and execution for onboarding and verification experiences across various client segments. The role involves defining onboarding product strategy, championing client-centric design, and ensuring compliance with regulatory requirements while enhancing user experience.

Responsibilities:

• Define and own the onboarding product strategy for Kraken’s Consumer, Business, and Institutional segments
• Champion client-centric design, using feedback and research to refine experiences and deliver continuous improvement
• Scale identity verification solutions that meet diverse regulatory and geographical requirements, balancing compliance with exceptional user experience
• Reimagine KYC and verification as rewarding progress moments that celebrate clients unlocking new products like Futures, Margin, or Kraken Pro
• Partner with Legal, Compliance, Fraud, and Regional Ops teams to anticipate regulatory changes and embed them into scalable processes
• Lead vendor strategy: assess, integrate, and optimize ID verification vendors to drive efficiency and innovation
• Leverage data at scale: define success metrics, analyze bottlenecks, and drive measurable improvements in activation and conversion rates
• Influence senior stakeholders with product strategy narratives, business cases, and roadmap priorities
• Foster cross-team alignment, ensuring onboarding solutions enable growth across marketing, compliance, and operations
• Stay ahead of the curve by anticipating regulatory shifts and emerging technologies in crypto onboarding and KYC

Requirements:

• 5+ years of product management experience, including 2+ years focused on onboarding, identity verification, compliance, or regulated workflows
• Proven track record of owning strategy and delivering high-impact products in complex, regulated environments
• Deep knowledge of KYC/AML and crypto regulations, with ability to translate requirements into scalable product solutions
• Experience leading vendor evaluations, integrations, and performance management
• Advanced data fluency: defining success metrics, prioritizing roadmap investments, and correlating improvements with business impact
• Excellent stakeholder management and communication skills, including writing PRDs, strategy docs, and product vision narratives
• Demonstrated ability to influence across functions and geographies to drive alignment and execution
• Passion for Bitcoin and crypto, with a strong belief in Kraken's mission of accelerating global adoption