Director of Growth Marketing

In Tandem is a company that provides tech solutions to simplify family life. As the Director of Growth Marketing, you will build a high-performance paid marketing discipline and lead initiatives to drive sustained subscriber growth across multiple family subscription brands.

Responsibilities:

• Lead paid media strategy and execution – owning paid channels, campaign builds, buying/bidding, optimization, and pacing
• Partner closely with Data, Finance, and Product teams to design, validate, and evolve measurement frameworks so that they make the most sense for our brands and the journeys our customers take to subscription. This includes exploring and leading implementation around multi-touch attribution, incrementality testing, and marketing mix modeling to drive confidence in future investment
• Define and drive key growth marketing objectives, including new subscriber acquisition, CAC, and LTV:CAC ratios
• Build infrastructure to enable defensible attribution, forecasting, and experimentation across channels to unlock new pockets of growth. This includes partnering with Growth Product teammates to consider the full funnel in our broader growth practice
• Take a proactive approach to growth by translating performance insights into future strategies that drive incrementality
• Collaborate cross-functionally to align messaging and creative to our distinct brand promises, becoming part of a feedback loop to iterate on our brands

Requirements:

• 7+ years of performance marketing or growth experience
• Demonstrated ability to drive meaningful business outcomes within subscription-based business models and the mobile app space
• Experience building performance measurement frameworks and working with data/BI teams
• Comfort and confidence working hands-on in consumer-centric ad platforms while also managing strategy and team design. Channel mix should go beyond Meta and Google into programmatic, audio, CTV, and more
• Analytical proficiency turning large data sets into actionable insights that turn into strategy and action