Cellebrite is a company focused on enhancing digital investigations and intelligence gathering to accelerate justice. They are seeking a Product Marketing Manager - Enterprise Solutions to support the marketing plan for their Enterprise Solutions portfolio, which includes developing themes for target markets and managing content development.
Responsibilities:
- Create and execute product marketing plans, including major campaign themes, target markets, industry landscape, and product releases
- Develop product messaging that differentiates new products and services from others in the market
- Manage creation of relevant content for buyer roles in various formats, including white papers, brochures, social media, web pages, and online events
- Work closely with cross-functional teams, including product management, sales, marketing, and finance, to ensure that the GTM plan aligns with the organization's overall strategy and goals
- Collaborate with external partners, such as agencies or vendors, to ensure that the plan is executed effectively and efficiently
- Assist in the creation of enablement content for direct and indirect sales resources (e.g. playbooks, battlecards, scripts, presentations, training modules, demos)
- Collaborates with formal sales enablement function and/or sales operations on a well-defined sales enablement plan
Requirements:
- Bachelor's degree required or relevant work experience
- Five – Seven years Product, Solution, or Channel Marketing experience
- Private sector marketing, digital forensics, or similar industry expertise strongly desired
- This is a Remote position, but prefer US Based candidates on the east coast
- This position will have up to 25% travel
- Outstanding communication, presentation, and leadership skills
- Collaborative, Analytical, Rational/logical, Creative, Innovative, Detail-oriented
- Experience developing content strategies for creating pipeline for new offerings as well as upsell, cross-sell, and account-based marketing programs
- Understanding of digital forensics market