Brand Manager, Consumer Filler Marketing

Revance is a fast-growing global aesthetics and skincare company focused on providing innovative aesthetics and market-leading skincare offerings throughout every stage of life. The Brand Manager, Consumer Filler Marketing is responsible for strategic planning, development, execution, and optimization of consumer awareness and engagement for Revance aesthetics products. This role involves collaborating with various teams to lead omnichannel campaigns and manage brand relationships with influencers and healthcare providers.

Responsibilities:

• Under the direction of the Director of Marketing, the Brand Manager will develop and manage the execution of consumer marketing plans to deliver differentiated value to our customers to help meet company goals
• Identify opportunities to integrate brand PR into consumer engagement across Aesthetics
• Contribute to the consumer/patient journey-mapping in partnership with the digital tam, and prioritize key touchpoints to activate
• Act as brand steward and relationship for key influencers
• Active involvement in strategic planning on a monthly, quarterly, and annual basis to ensure we consistently prioritize the highest impact consumer engagement and loyalty programs, and continue to improve programs to reflect consumer needs and trends
• Collaborate with both internal and external parties, including agencies, partnerships, and KOLs to ensure the success of all initiatives and programs
• Lead projects, develop and manage programs, and coordinate with cross-functional team members for alignment
• Develop and execute consumer marketing initiatives, including brand campaigns and the creation of sales materials and other assets to pull these through
• Work directly with Marketing Director, Aesthetics to complete and implement brand plan and key initiatives
• Lead competitive intelligence tracking and reporting to the broader commercial team
• Act as central point of contact to the field
• Participate in market research and lead analytics to understand program effectiveness
• 30% travel - domestic

Requirements:

• Master's degree & 2+ years' directly related experience; OR
• Bachelor's degree & 4+ years' directly related experience
• Experiential activation experience required with a track record of designing and executing brand events and experiences that engage the consumer/patient, media, or influencer audiences
• Proven success establishing and maintaining brand relationships with consumer thought leaders, including media, influencers, and health care providers (HCPs) is required
• This person will work cross-functionally with Product Marketing, Creative Studio, Digital, Legal, Regulatory, and Medical Affairs; and be comfortable working in a fast-paced environment
• The ideal candidate needs to be an agile self-starter who adapts to the changing needs of stakeholders
• Bachelor's degree in Marketing or Advertising
• 5+ years' experience with professional, agency, and/or consumer marketing, and/or sales experience
• Pharmaceutical, device, biotech, or aesthetics experience
• Proven ability to work collaboratively with multiple stakeholders (internal and external), as well as the ability to work independently and efficiently to meet deadlines
• Strong project management skills, and an ability to complete projects with limited supervision
• Entrepreneurial spirit, and a desire to work in a fast-paced environment
• Creative and strategic thinker
• Ability to multitask and meet deadlines while ensuring quality results
• Proactive and can-do attitude
• Strong attention to detail
• Exceptional verbal and written communication skills
• Manage agency partners, and coordinate workstreams to ensure strategic imperatives are met
• Manage budget for all marketing activities responsible for, and work with Marketing Coordinator on tracking of contracts and scopes of work for brand initiatives
• Experience with promotional review process