Key skills
Product MarketingB2B SaaSSales EnablementPricing StrategyAI UnderstandingMessagingPositioningProduct LaunchesCross-Functional CollaborationAnalytical SkillsStorytelling AbilityCollaborativeAISaaSLeadershipCustomer SuccessSales
About this role
SQUIRE is a leading business management system focused on barbers and shop owners. They are seeking a senior Product Marketing leader to define strategy and establish operations, enhancing product positioning and driving sales effectiveness.
Responsibilities:
- Stand up the Product Marketing function from the ground up
- Own SQUIRE’s product narrative and category positioning
- Lead all major product launches
- Communicate our growing AI capabilities to the Barber community
- Build sales enablement, pricing & packaging strategy, and competitive intelligence
- Serve as a strategic partner to Product, Sales, and Executive Leadership
- Own SQUIRE’s core positioning, value propositions, and messaging framework
- Define category narrative and how SQUIRE wins vs. competitors
- Develop a deep understanding of barbershop, beauty, and SMB service verticals
- Translate customer insights into product strategy and roadmap influence
- Lead our messaging and positioning around how AI can help barbers thrive
- Lead all major product launches end-to-end: positioning, messaging, packaging, launch plans, and adoption strategy
- Build repeatable launch playbooks and operating cadence
- Partner with Product, Growth, and Marketing on integrated GTM execution
- Support the sales enablement team in making sure the front-line teams understand the benefits and value of our product offerings
- Create messaging, pitch decks, one-pagers, battlecards, and demos that materially improve win rates
- Be a key partner to Revenue leadership on pipeline, conversion, and expansion strategy
- Lead pricing and packaging strategy in partnership with Product and Finance
- Own packaging architecture, value metrics, and monetization strategy
- Run pricing research, testing, and business case development
- Establish Product Marketing operating model, processes, and KPIs
- Hire and develop the Product Marketing team over time
- Define how Product Marketing partners with Product, Sales, Growth, and Customer Success
Requirements:
- 8+ years of Product Marketing experience in B2B SaaS, with experience in vertical SaaS strongly preferred (experience in the barber, beauty, wellness, or SMB services is a major plus)
- Proven experience building or scaling Product Marketing functions
- Experience working closely with Sales and Revenue teams in a high-growth environment
- Exceptional at messaging and positioning — you can turn complex products into simple, compelling narratives
- Strong in product launches — you know how to drive adoption, not just ship announcements
- Collaborative
- Deeply experienced in sales enablement and revenue impact
- Analytical and strategic about pricing & packaging
- Comfortable operating at both strategic and hands-on levels
- AI native who understands both how to translate AI functionality to prospects and customers, and is well-versed in how to use AI tools to improve how we work
- Able to influence senior stakeholders and executives
- Track record of improving win rates, conversion, or revenue through Product Marketing
- Strong writing and storytelling ability
- Experience working cross-functionally with Product, Engineering, Sales, Marketing, and Finance