GTM Engineer

Propeller Industries is seeking a GTM Engineer to orchestrate their integrated demand generation engine. The role involves ensuring cohesive communication across marketing channels and transforming episodic campaigns into a continuous flywheel that drives pipeline growth.

Responsibilities:

• Own the integrated marketing calendar—ensuring events, webinars, mailers, nurtures, and outreach build on each other
• Maintain and operationalize the Top 50 ICP list—tracking engagement across all touchpoints and coordinating multi-channel pursuit
• Design campaign sequences that compound—webinar attendees get the follow-up mailer, mailer responders get the personalized outreach, event attendees enter the right nurture track
• Connect content themes across channels—podcast topics inform webinar content, webinar insights feed newsletter, newsletter drives event registration
• Track Top 50 account engagement holistically—not just individual campaign metrics, but cumulative touchpoint velocity
• Own end-to-end campaign execution—from setup in Pardot through post-campaign handoff to the next touchpoint
• Build and optimize nurture sequences that move prospects through an integrated journey, not isolated drip campaigns
• Manage lead scoring models and ensure proper lead routing to sales
• Ensure UTM tracking, form setup, and landing page integration work flawlessly
• Maintain data hygiene—deduplication, field standardization, list management
• Build and maintain dashboards tracking Top 50 ICP engagement, cross-channel touchpoint velocity, and pipeline influence
• Track the flywheel—how webinar attendees convert to event registrants, how event attendees progress through nurture, how nurture drives sales conversations
• Deliver weekly ops reports showing integrated campaign performance—not channel-by-channel silos
• Conduct campaign post-mortems—what worked, what didn't, what to optimize
• Own the marketing-to-revenue story—connect every initiative to pipeline impact
• Ensure lead follow-up SLAs are met—monitor, flag, and escalate when needed
• Coordinate with sales on lead quality feedback and scoring adjustments
• Manage the MQL-to-Sales handoff process—ensuring nothing falls through cracks
• Flag hot leads and time-sensitive opportunities for immediate sales action
• Run weekly marketing-sales alignment syncs to review pipeline and priorities
• Own marketing ops checklists—daily lead monitoring, weekly audits, monthly reviews
• Document and continuously improve marketing processes and workflows
• Maintain campaign calendar and coordinate timing across channels
• Support event execution—webinar logistics, attendance tracking, post-event follow-up
• Be the squeaky wheel that ensures nothing falls through the cracks
• Own the Pardot-Salesforce integration—troubleshoot sync issues, maintain data integrity
• Manage marketing tech stack—email, forms, landing pages, analytics
• Evaluate and implement new tools to improve efficiency and effectiveness
• Train team members on systems and best practices

Requirements:

• Campaign Execution Obsession
• Metrics-Driven Mindset
• Sales Coordination + Cross-Functional Influence
• B2B Professional Services Context
• Pardot + Salesforce Expertise
• Flywheel Orchestration & Top 50 ICP Focus
• Campaign Execution & Marketing Automation
• Metrics, Reporting & Pipeline Accountability
• Sales Coordination & Lead Management
• Operational Excellence & Process Improvement
• Tech Stack Management & Integration