Senior Market Development Manager - US Downstream, Surgical

Medtronic is a leader in healthcare technology, committed to improving patient outcomes through innovative solutions. They are seeking a Senior Market Development Manager to drive marketing strategy and clinical evidence for their Surgical products, while collaborating across teams to enhance market penetration and capture new opportunities.

Responsibilities:

• Work closely with marketing, commercial, and Research and Medical Affairs teams to develop strategies and implement tactics for market development and/or share gain at the account level and to support execution of activities such as regional tradeshows, peer-to-peer events, and fellows and hands-on courses
• Implement regional segmentation strategies and develop regional targeting to identify, prioritize and capture new opportunities for field sales and account-based marketing
• Work closely with Sales Leaders and their teams to transfer knowledge and best practices to accelerate core technology adoption in the US
• Foster strong relationships with customers, society partners, and Key Opinion Leaders
• Monitor competitor activity and develop deep customer insights, serving as the primary communication conduit to internal teams to inform strategies and initiatives
• In partnership with Global Integrated Marketing, create assets that support sales and drive product adoption and utilization
• Leverage global marketing campaigns effectively and develop and deploy regional marketing campaigns customized to key accounts, customers and decisionmakers
• In partnership with Global Integrated Marketing, develop and execute account-based demand generation programs for existing and pipeline products, leveraging digital and traditional marketing tactics such as account-based advertising, email campaigns, social media activity, and direct mail
• Monitor metrics to ensure achievement of business objectives and provide regular performance summaries of activities and their effectiveness
• Contribute to the strategic planning process, ensuring alignment with the global marketing plan and strategy and US business priorities
• US domestic travel of at least 40-50%

Requirements:

• Requires a Bachelor's degree and a minimum of 7 years of relevant experience, or advanced degree with a minimum of 5 years of relevant experience
• Previous experience in sales or marketing for products in highly competitive, saturated markets
• Experience managing large projects or processes that achieve outcomes for strategic organizational initiatives
• Ability to build rapport and credibility with customers, field sales, and internal partners
• Self-motivation and autonomy, taking ownership of the work without prompting to drive productivity and results with limited oversight from manager