Buildkite is a company that provides a CI platform trusted by leading engineering teams. They are seeking a Dev Marketing Manager to create a dev-first demand engine through campaigns and distribution systems that drive engagement and conversion while maintaining quality and trust.
Responsibilities:
- Ship a dev-first demand engine
- Own campaign execution across priority pillars, from concept→asset plan→launch→iteration
- Build programs that serve devs and buyers; credibility up top, clarity in the middle, conversion at the bottom
- Create a repeatable cadence that aligns our Labs (Brand Systems + Dev Voice + GTM) into
- Build campaigns that feel like proof, not marketing
- Turn Buildkite user reality into high-signal campaigns; customer proof, deep technical artifacts, opinionated PoVs
- Keep campaign quality high with explicit standards
- Refuse strategic drift; if the proof isn’t there yet, you slow down, tighten scope and help build what is needed
- Own the distribution system
- Design and run channel strategy; where we show up, how often, what formats win, what gets refreshed, what gets retired
- Build durable amplification loops that don’t rely on heroics and crunch
- Treat distribution like engineering; inputs→controls→outputs→measurement→iteration
- Partner tightly with Sales
- Design campaign-to-sales translation that works; no random asset dumps
- Co-build the right artifacts with the Enablement owner and ensure campaigns land cleanly in the field
- Align on sales-ready definitions per program
- Operate with commercial judgment
- Create clarity from the funnel
- Define the signal taxonomy for demand programs
- No vanity metrics. You’ll build clear, transparent measurement that respects reality
- Report simply and consistently
- Run an OS that compounds
- You’ll operate with a cadence that scales beyond any single person
- Signal loop; capture→categorise→route→action
- Proof loop; identify gaps→co-build proof→validate→publish
- Campaign loop; brief→build→launch→measure→iterate
- Distribution loop; package→amplify→learn→refresh
- Enablement loop; objections→assets→usage→feedback
- Quality loop; standards→review gates→sampling→course-correct
Requirements:
- Proven devtools/technical B2B marketing experience with clear commercial outcomes
- Campaign ownership end-to-end
- You know what devs ignore instantly vs what earns attention and respect
- You protect trust, avoid hollow claims, and insist on evidence and technical review
- Strong writing and messaging skills with range
- You understand stage intent, what 'good' looks like per stage and how to move it safely
- You can turn messy cross-functional execution into an operating model with guardrails
- You partner tightly while owning outcomes
- You document decisions, tradeoffs, and learnings so momentum compounds
- Experience marketing CI/CD, DevOps or infra tools to both devs and technical buyers
- Experience running deep, narrow ABM and intent programs with discipline
- Comfort with GTM tooling (Attio, Clay), agentic workflows and automation