Dev Marketing Manager

Buildkite is a company that provides a CI platform trusted by leading engineering teams. They are seeking a Dev Marketing Manager to create a dev-first demand engine through campaigns and distribution systems that drive engagement and conversion while maintaining quality and trust.

Responsibilities:

• Ship a dev-first demand engine
• Own campaign execution across priority pillars, from concept→asset plan→launch→iteration
• Build programs that serve devs and buyers; credibility up top, clarity in the middle, conversion at the bottom
• Create a repeatable cadence that aligns our Labs (Brand Systems + Dev Voice + GTM) into
• Build campaigns that feel like proof, not marketing
• Turn Buildkite user reality into high-signal campaigns; customer proof, deep technical artifacts, opinionated PoVs
• Keep campaign quality high with explicit standards
• Refuse strategic drift; if the proof isn’t there yet, you slow down, tighten scope and help build what is needed
• Own the distribution system
• Design and run channel strategy; where we show up, how often, what formats win, what gets refreshed, what gets retired
• Build durable amplification loops that don’t rely on heroics and crunch
• Treat distribution like engineering; inputs→controls→outputs→measurement→iteration
• Partner tightly with Sales
• Design campaign-to-sales translation that works; no random asset dumps
• Co-build the right artifacts with the Enablement owner and ensure campaigns land cleanly in the field
• Align on sales-ready definitions per program
• Operate with commercial judgment
• Create clarity from the funnel
• Define the signal taxonomy for demand programs
• No vanity metrics. You’ll build clear, transparent measurement that respects reality
• Report simply and consistently
• Run an OS that compounds
• You’ll operate with a cadence that scales beyond any single person
• Signal loop; capture→categorise→route→action
• Proof loop; identify gaps→co-build proof→validate→publish
• Campaign loop; brief→build→launch→measure→iterate
• Distribution loop; package→amplify→learn→refresh
• Enablement loop; objections→assets→usage→feedback
• Quality loop; standards→review gates→sampling→course-correct

Requirements:

• Proven devtools/technical B2B marketing experience with clear commercial outcomes
• Campaign ownership end-to-end
• You know what devs ignore instantly vs what earns attention and respect
• You protect trust, avoid hollow claims, and insist on evidence and technical review
• Strong writing and messaging skills with range
• You understand stage intent, what 'good' looks like per stage and how to move it safely
• You can turn messy cross-functional execution into an operating model with guardrails
• You partner tightly while owning outcomes
• You document decisions, tradeoffs, and learnings so momentum compounds
• Experience marketing CI/CD, DevOps or infra tools to both devs and technical buyers
• Experience running deep, narrow ABM and intent programs with discipline
• Comfort with GTM tooling (Attio, Clay), agentic workflows and automation