Director, Product Management | Growth

8am is a professional business platform that empowers client-focused professionals with innovative technology. The Director of Product Management will own and optimize first-time use experiences, focusing on conversion funnels and activation moments to drive product adoption and improve customer engagement.

Responsibilities:

• Leverage strong product intuition and analytical skills to build a shared vision & roadmap for first-time use experiences, considering user needs, business goals, conversion metrics, and technical feasibility
• Own and optimize trial experiences, sign-up flows, onboarding journeys, and activation moments that drive users from initial interest through first meaningful value across the customer journey
• Identify and implement first-time use patterns and components that can be deployed uniformly to existing products and optimize time-to-value for new products
• Collaborate with Engineering, Design, and Growth partners to rapidly test, learn, and iterate on experiences that improve activation rates, conversion, and early engagement
• Understand customer problems, friction points, and behavioral patterns through qualitative research, user testing, and quantitative analysis to inform experience design
• Partner with Marketing, Sales, and Customer Success teams to ensure seamless handoffs and consistent messaging throughout the early customer journey
• Collaborate with Growth Enablement teams to leverage experimentation platforms, analytics infrastructure, and feature flagging to test hypotheses and measure impact
• Conduct discovery efforts and analyze qualitative and quantitative data to inform decision-making and iterate on solutions, driving measurable improvements in trial activation, conversion rates, time-to-value, and early retention
• Roll up your sleeves and obsess over every detail of the first-time experience—from copy and design to sequencing and timing—to create moments of delight that drive adoption
• Conduct discovery efforts, and analyze qualitative and quantitative data to inform decision-making and iterate on solutions, driving measurable improvements in performance, efficiency of development, cross-sell, account security and user experience
• Roll up your sleeves and dig into the details while obsessing over a simple, intuitive experience for both our customers and internal teams

Requirements:

• 7-10+ years of growth infrastructure and enablement platforms in SaaS environments, with experience launching experimentation frameworks, analytics systems, and data infrastructure at scale
• Deep understanding of conversion optimization, user onboarding best practices, activation frameworks, and the psychological drivers of early product adoption
• Strong analytical skills with experience using product analytics tools (Amplitude, Mixpanel, Heap) to identify drop-off points, measure funnel performance, and validate hypotheses
• Solid understanding of how to leverage growth tech stacks including customer data platforms (Segment, mParticle), product analytics (Pendo, Amplitude, Mixpanel), experimentation platforms (LaunchDarkly, Optimizely), and PQL/scoring systems (Pocus, Correlated)
• Experience launching onboarding experiences and activation flows that serve multiple products and user segments
• Proven track record of improving key first-time use metrics like trial-to-paid conversion, activation rates, time-to-value, and early engagement
• Collaborative Approach: You can partner effectively with engineering, product, marketing, sales, and customer success teams to deliver exceptional first-time experiences
• Strategic Vision: You can articulate how infrastructure investments unlock growth capabilities across the organization
• Clear Communication: You are able to communicate effectively with technical and non-technical teams and simplify complex technical concepts for diverse audiences
• Business Acumen: You are extremely comfortable balancing user needs with business objectives and can make tradeoffs that optimize for both
• Problem Solver: Strong analytical skills and a data-driven approach to identifying friction, testing solutions, and measuring impact
• Customer Focus: Deep empathy for users at their most vulnerable moment—when they're trying something new—and commitment to reducing friction and building confidence
• Urgency: You move quickly, test hypotheses rapidly, and iterate based on data rather than waiting for perfection
• Adaptability: Thrive in a fast-paced environment and can pivot when data suggests a different approach
• Creative Thinker: Excitement for designing delightful moments that surprise users and accelerate their path to value
• Bachelor's degree in a directly related field, or equivalent practical experience
• Demonstrated experience leveraging AI tools and technologies to improve workflows, enhance decision-making, or drive innovation