Product Marketing Manager

Panorama Education is seeking a Product Marketing Manager to join their Marketing team. The role involves managing product launches, developing core messaging, and enabling sales through effective tools and training, while also gathering market insights to inform product roadmaps.

Responsibilities:

• Execute Product Launches: Lead the end-to-end execution of product releases, managing the cross-functional GTM motion to ensure all internal teams are prepared and aligned
• Product/SKU Ownership: Take ownership of a specific product SKU(s), managing its lifecycle from initial positioning to ongoing market success, helping us grow net new acquisition and client expansion
• Measurement: Work with rev and marketing ops to create product scorecards and clear business KPIs on how our products drive net new acquisition, expansion and retention
• Develop Core Messaging: Draft value propositions, positioning statements, and differentiated messaging that resonate with key market segments and buyers
• AI Translation: Distill complex AI topics and features into clear, benefit-driven language to drive Panorama's credibility and trust as the AI partner of choice
• Product Content & Collateral: Create "lightbulb" moments by creating content that makes our products easier to buy and understand, leading copy and ideation for product one-pagers, product page copy, and product videos, and working with content and demand on guides, webinars and presentation support
• Develop Sales Tools to Win: Build the "toolbelt" for our field and partner teams, including pitch decks, talk tracks, battlecards, and ROI calculators
• Internal Training: Support the training of Sales and Success teams on new features, ensuring they can articulate product value and handle common objections
• Feedback Loop: Act as a liaison between the field, customers and Product teams, gathering feedback from the market and customers to help inform future product roadmaps
• Customer Insight: Conduct interviews and research to deeply understand the "jobs to be done" for our various personas (Superintendents, Principals, Teachers) and support customer advocacy and voice of the customer
• Competitive Tracking: Monitor competitor moves and industry trends, providing the team with concise summaries of how Panorama stays ahead

Requirements:

• 3-5 years of experience in Marketing, Product Marketing, Solutions Architecture, or Product Management within a B2B SaaS environment
• Proven project management skills with the ability to manage multiple workstreams simultaneously
• Exceptional writing and messaging skills with a knack for articulation, simplification and 'aha' moments
• High capacity and high standards, tackling the product(s) you own as your own book of business to improve, grow and market
• Resourceful mindset: You have a bias toward action and a 'figure-it-out' attitude when faced with ambiguity
• Strong technical aptitude: You are comfortable diving into product details and can speak the language of both engineers and educators
• Ed Tech Experience preferred