Senior Manager, Marketing Strategy and Programs

Bluehost is a leading provider in web hosting and WordPress, dedicated to helping customers establish a strong digital presence. They are seeking a Senior Manager, Marketing Strategy and Programs to develop and execute marketing strategies aimed at driving growth and expansion, while collaborating with various teams to measure and report on outcomes.

Responsibilities:

• Translate and articulate Marketing vision, strategy and initiatives into actionable plans, and develop framework to track and measure marketing and business outcomes in alignment with corporate objectives
• Help drive and track orchestration of strategic projects, and programs across marketing teams with clear measurement of growth and impact metrics
• Drive cross-functional marketing initiatives by identifying, developing and deploying scalable processes and workflows that enable the marketing team to execute seamlessly, track and deliver on outcomes
• Actively and proactively support business communications by driving the development of high-impact storyboard and slides for key internal and external engagements, including external, customer and event briefings, marketing QBRs, all-hands meetings, and strategic presentations, ensuring consistent and compelling narrative
• Partner with Marketing Analytics, Marketing Operations, Channel, and Web Experience teams to ensure that Customer and Prospect Analytics are translated into metrics (MRR and Growth), and User Experience across Web and Demand Gen Programs
• Manage budget planning, forecasting, and management for marketing initiatives, ensuring optimal allocation of resources across campaigns, programs and channels
• Refine existing Marketing Dashboards as required with tools, scorecards and reports to track brand metrics, full-funnel pipeline, channel effectiveness, MRR, ROI, and efficiency and pro-actively detect gaps, and drive corrective actions

Requirements:

• 3+ years in marketing or business operations, marketing strategy and planning, or strategy consulting
• Strategic thinker who can translate marketing objectives into structured programs and initiatives with an eye on frictionless execution
• Data-driven thinker who can ground initiatives in data, and track progress with the right set of metrics
• Excellent written, verbal and slide (powerpoint) communication skills with the ability to translate complex ideas into simple and visual stories
• Ownership mentality and approach, ability to see you fog and ambiguity, handle multiple projects in a fast-moving environment
• Bachelor's degree in marketing or business with strategy consulting experience, or MBA with industry (hi-tech or consumer) experience