Fortra is a company committed to tackling meaningful challenges in a fun and supportive environment. They are seeking a structured and proactive Manager, Marketing to enhance their brand and communications in a technical B2B setting, leading a team to ensure clarity and consistency in messaging and content.
Responsibilities:
- Lead deliverables for product/service launches, MFT announcements, and internal initiatives
- Manage communication activities, including announcements, PR, media outreach and social media, building a consistent cadence of business and technical contents, and MFT updates
- Delivers and execute the content strategy for LinkedIn, YouTube, and other relevant channels. Oversee social advocacy programs
- Ensure brand guidelines consistency and appropriate brand voice and tone across communications and collateral
- Develop and distribute internal communications ensuring teams have clear, timely, and consistent information on news, updates, releases, and collateral
- Develop customer stories, case studies, briefs, and industry narratives. Special attention is given to product comparisons, resource pages or directories, guides, how-to’s and tutorials
- Partner with SMEs to translate technical concepts into high-quality content for our audiences
- Oversee the full editorial calendar (blogs, newsletters, campaigns, social, releases)
- Lead and enforce standards for clarity, accuracy, and technical credibility
- Own content governance and project management / workflows tools: assets validation, updated repositories, version control, naming conventions, outdated assets management…
- Communicate proactively when assets are updated, replaced, or deprecated, ensuring all stakeholders access accurate and current resources
- Oversee production of marketing collateral, sales materials, interviews, and visual assets
- Manage internal and external design workflows for content, campaigns, and brand visuals
- Ensure creative output aligns with brand standards and technical messaging requirements
- Lead and mentor the communications team, ensuring clear direction, high-quality deliverables, and on-time execution while operating as a shared-services function for the broader marketing organization. Foster a culture of initiative, problem-solving, proactive communication, operational excellence, and accountability
- Own the content and asset delivery process: maintain accurate calendars, enforce timelines, and ensure all required campaign assets are delivered on schedule, at quality, and aligned with stakeholder needs
- Establish structured communication planning processes (quarterly → monthly → weekly). Implement best-practice workflows, documentation, and reporting to provide visibility, predictability, and early warning signs when deliverables may risk delays
- Hire and manage external agencies (creative, design, PR, production) and freelancers, ensuring clear scopes, feedback, and performance
- Own the communications budget: forecast, track, and optimize spend
- Drive continuous improvement by researching new communication tools, workflows, and best practices
- Propose and deliver improvements that increase efficiency, scalability, and revenue impact
- Contribute to broader marketing operations initiatives by sharing best practices across business units
- Perform all other duties and tasks as assigned by supervisor or manager
Requirements:
- Bachelor's degree in business
- 8+ years of marketing experience in managing product launches and content development (customer stories, case studies, briefs…) for B2B technology products/solutions (hardware, SaaS, industrial, IoT, security, or other complex categories)
- 3+ years' recent experience working in B2B Marketing for a mid-sized to large global technology company
- Strong editorial & writing expertise (non-negotiable) for customer-centric materials, translating highly technical products into accessible narratives
- Evidence of strong structure + process, managing complex projects, demonstrating rigor in deliverables and able to manage multiple priorities and deadlines
- Ability to manage and mentor direct reports, and collaborate with stakeholders at all levels
- Organized and results-oriented
- Excellent analytical skills and attention to detail
- Strong problem-solving and critical thinking capabilities
- Strong customer focus and business acumen
- Ability to manage projects, prioritize work and handle multiple tasks
- Adaptable and agile, get things done
- Passion for continuous learning, testing, and innovation
- Strong cross-functional collaboration skills with engineers, product managers, and SMEs
- Master's degree a plus
- Experience managing graphic design and communications agencies or freelancers
- Visual graphic design skills, has a good mix of creativity and analytical skills
- Excellent AI literacy