Manager, Marketing

Fortra is a company committed to tackling meaningful challenges in a fun and supportive environment. They are seeking a structured and proactive Manager, Marketing to enhance their brand and communications in a technical B2B setting, leading a team to ensure clarity and consistency in messaging and content.

Responsibilities:

• Lead deliverables for product/service launches, MFT announcements, and internal initiatives
• Manage communication activities, including announcements, PR, media outreach and social media, building a consistent cadence of business and technical contents, and MFT updates
• Delivers and execute the content strategy for LinkedIn, YouTube, and other relevant channels. Oversee social advocacy programs
• Ensure brand guidelines consistency and appropriate brand voice and tone across communications and collateral
• Develop and distribute internal communications ensuring teams have clear, timely, and consistent information on news, updates, releases, and collateral
• Develop customer stories, case studies, briefs, and industry narratives. Special attention is given to product comparisons, resource pages or directories, guides, how-to’s and tutorials
• Partner with SMEs to translate technical concepts into high-quality content for our audiences
• Oversee the full editorial calendar (blogs, newsletters, campaigns, social, releases)
• Lead and enforce standards for clarity, accuracy, and technical credibility
• Own content governance and project management / workflows tools: assets validation, updated repositories, version control, naming conventions, outdated assets management…
• Communicate proactively when assets are updated, replaced, or deprecated, ensuring all stakeholders access accurate and current resources
• Oversee production of marketing collateral, sales materials, interviews, and visual assets
• Manage internal and external design workflows for content, campaigns, and brand visuals
• Ensure creative output aligns with brand standards and technical messaging requirements
• Lead and mentor the communications team, ensuring clear direction, high-quality deliverables, and on-time execution while operating as a shared-services function for the broader marketing organization. Foster a culture of initiative, problem-solving, proactive communication, operational excellence, and accountability
• Own the content and asset delivery process: maintain accurate calendars, enforce timelines, and ensure all required campaign assets are delivered on schedule, at quality, and aligned with stakeholder needs
• Establish structured communication planning processes (quarterly → monthly → weekly). Implement best-practice workflows, documentation, and reporting to provide visibility, predictability, and early warning signs when deliverables may risk delays
• Hire and manage external agencies (creative, design, PR, production) and freelancers, ensuring clear scopes, feedback, and performance
• Own the communications budget: forecast, track, and optimize spend
• Drive continuous improvement by researching new communication tools, workflows, and best practices
• Propose and deliver improvements that increase efficiency, scalability, and revenue impact
• Contribute to broader marketing operations initiatives by sharing best practices across business units
• Perform all other duties and tasks as assigned by supervisor or manager

Requirements:

• Bachelor's degree in business
• 8+ years of marketing experience in managing product launches and content development (customer stories, case studies, briefs…) for B2B technology products/solutions (hardware, SaaS, industrial, IoT, security, or other complex categories)
• 3+ years' recent experience working in B2B Marketing for a mid-sized to large global technology company
• Strong editorial & writing expertise (non-negotiable) for customer-centric materials, translating highly technical products into accessible narratives
• Evidence of strong structure + process, managing complex projects, demonstrating rigor in deliverables and able to manage multiple priorities and deadlines
• Ability to manage and mentor direct reports, and collaborate with stakeholders at all levels
• Organized and results-oriented
• Excellent analytical skills and attention to detail
• Strong problem-solving and critical thinking capabilities
• Strong customer focus and business acumen
• Ability to manage projects, prioritize work and handle multiple tasks
• Adaptable and agile, get things done
• Passion for continuous learning, testing, and innovation
• Strong cross-functional collaboration skills with engineers, product managers, and SMEs
• Master's degree a plus
• Experience managing graphic design and communications agencies or freelancers
• Visual graphic design skills, has a good mix of creativity and analytical skills
• Excellent AI literacy