Partner Marketing Manager

BILL is a rapidly growing fintech company focused on empowering businesses through innovative financial solutions. The Partner Marketing Manager will develop and manage a partner program aimed at associations and private equity firms, driving engagement and generating new business opportunities through strategic marketing campaigns.

Responsibilities:

• Define and launch a scalable partner program tailored to associations, their members and private equity firms and their portfolio companies
• Research and identify relevant associations and private equity firms whose member base aligns with BILL’s target market
• Create a structured program framework including tiering, benefits, incentives, and co‑marketing opportunities
• Co-develop and execute joint campaigns (e.g., email marketing, webinars, events, content syndication, co-branded content) with associations and private equity firms to their members and portfolio companies
• Use digital marketing channels (email, social, webinars, etc.) to drive engagement and leads
• Identify and qualify opportunities to sponsor the associations’ in-person member conferences
• Manage campaign logistics: planning, execution, timelines, budgets, and channels
• Partner with sales to develop strategies with associations and PE firms to drive acquisition
• Establish and nurture strong, long‑term relationships with association marketing leadership and private equity firms
• Serve as the main point of contact for association and private equity partners’ marketing teams, ensuring alignment, responsiveness, and ongoing engagement
• Define and monitor key metrics (e.g., leads generated, engagement rates, pipeline growth, ROI)
• Analyze campaign and program performance; optimize strategies to maximize results
• Provide performance reports and insights to both internal stakeholders and partner associations

Requirements:

• Bachelor's degree in Marketing, Business, Communications, or related field
• 3–5 years of demand generation/marketing experience
• B2B SaaS experience is a must
• Strong relationship management and negotiation skills
• Expertise in digital and co‑marketing tactics (email, content, webinars, events)
• Proven ability to define, track, and drive against KPIs
• Exceptional project management: able to manage multiple initiatives, deadlines, and stakeholders with precision
• Excellent communication—written and verbal—with polished presentation and storytelling capability
• Analytical mindset with a data‑driven approach to optimize program impact
• Strategic mindset balanced with hands‑on executional skills
• Adaptability and autonomy to thrive in a growing, dynamic environment
• Experience in partner program management and co‑marketing roles is preferred
• Experience working with associations, affinity groups, or membership organizations is a plus