BILL is a rapidly growing fintech company focused on empowering businesses through innovative financial solutions. The Partner Marketing Manager will develop and manage a partner program aimed at associations and private equity firms, driving engagement and generating new business opportunities through strategic marketing campaigns.
Responsibilities:
- Define and launch a scalable partner program tailored to associations, their members and private equity firms and their portfolio companies
- Research and identify relevant associations and private equity firms whose member base aligns with BILL’s target market
- Create a structured program framework including tiering, benefits, incentives, and co‑marketing opportunities
- Co-develop and execute joint campaigns (e.g., email marketing, webinars, events, content syndication, co-branded content) with associations and private equity firms to their members and portfolio companies
- Use digital marketing channels (email, social, webinars, etc.) to drive engagement and leads
- Identify and qualify opportunities to sponsor the associations’ in-person member conferences
- Manage campaign logistics: planning, execution, timelines, budgets, and channels
- Partner with sales to develop strategies with associations and PE firms to drive acquisition
- Establish and nurture strong, long‑term relationships with association marketing leadership and private equity firms
- Serve as the main point of contact for association and private equity partners’ marketing teams, ensuring alignment, responsiveness, and ongoing engagement
- Define and monitor key metrics (e.g., leads generated, engagement rates, pipeline growth, ROI)
- Analyze campaign and program performance; optimize strategies to maximize results
- Provide performance reports and insights to both internal stakeholders and partner associations
Requirements:
- Bachelor's degree in Marketing, Business, Communications, or related field
- 3–5 years of demand generation/marketing experience
- B2B SaaS experience is a must
- Strong relationship management and negotiation skills
- Expertise in digital and co‑marketing tactics (email, content, webinars, events)
- Proven ability to define, track, and drive against KPIs
- Exceptional project management: able to manage multiple initiatives, deadlines, and stakeholders with precision
- Excellent communication—written and verbal—with polished presentation and storytelling capability
- Analytical mindset with a data‑driven approach to optimize program impact
- Strategic mindset balanced with hands‑on executional skills
- Adaptability and autonomy to thrive in a growing, dynamic environment
- Experience in partner program management and co‑marketing roles is preferred
- Experience working with associations, affinity groups, or membership organizations is a plus