Sr Director, Product Marketing and Strategy

Accela is an industry leader in designing and delivering government software to improve efficiency and citizen engagement. The Senior Director of Product Marketing & Strategy is responsible for shaping the company's outbound product narrative and market positioning, ensuring a cohesive approach to product strategy and market intelligence.

Responsibilities:

• Develop and maintain a strong point of view on the govtech landscape, including buyer behaviors, procurement patterns, competitive trends, and emerging opportunities
• Run ongoing market and competitive intelligence, translating insights into clear implications for product positioning and go-to-market strategy
• Provide structured input into strategic conversations with Product and Executive leadership
• Own product positioning, value propositions, and solution messaging across priority products and verticals
• Partner with Marketing to build differentiated content—solution overviews, sales decks, product collateral, launch messaging, and analyst-facing narratives
• Support Sales with competitive positioning, strategic deal framing, and customer-facing product storytelling
• Represent Accela’s product strategy narrative in analyst discussions, customer advisory boards, and strategic customer conversations
• Collaborate with Product, Sales, and Finance on pricing and packaging discussions
• Provide market, buyer, and competitive insights to inform pricing decisions, packaging options, and adoption levers
• Assess how competitors and adjacent markets structure pricing; offer data-driven recommendations
• Ensure tight partnership with Product, Engineering, Sales, and Marketing to align messaging, enablement, and product direction
• Drive consistency across the funnel—from roadmap narrative → marketing → sales execution
• Deliver high-quality executive communications, including market briefs, competitive updates, and portfolio insights
• Participate in TAM analysis, customer segmentation, and portfolio-level market sizing
• Provide market signals and competitive insights to help shape product themes and strategic bets
• Support the evaluation of product gaps, expansion opportunities, and market-fit assessments
• Contribute to product investment discussions, ROI modeling, and business-case creation

Requirements:

• 8–10+ years of experience in B2B SaaS product marketing, product strategy, or a related role; govtech or public-sector experience strongly preferred
• Demonstrated strength in product positioning, solution messaging, and competitive/market analysis
• Experience participating in pricing and packaging discussions or supporting monetization initiatives
• Excellent executive communication skills; able to influence senior leaders and cross-functional partners
• Proven ability to translate market insights into clear go-to-market direction
• Experience in govtech, public sector, or highly regulated enterprise SaaS (permitting, licensing, justice, utilities, etc.)
• Track record shaping outbound product strategy, including messaging frameworks, solution narratives, and strategic deal support
• Hands-on experience running or synthesizing market research and competitive intelligence programs
• Exposure to TAM modeling, portfolio analysis, or strategic planning with product teams
• Comfortable partnering deeply with Product, Engineering, Sales, and Finance in a matrixed environment