Channel Marketing Manager, FluentStream

Ooma, Inc. empowers people to connect through its cloud-based communication platform. As FluentStream's Channel Marketing Manager, you will drive demand and support partner-led growth by running campaigns, creating marketing assets, and tracking performance to enhance results over time.

Responsibilities:

• Lead our partner driven demand efforts by building and coordinating co-branded campaigns, marketing materials, and joint outreach activities
• Run demand generation campaigns across channels (including, but not limited to: paid ads, email, content, webinars, and digital outreach) to bring in qualified leads for the sales team
• Manage nurture workflows for inbound and outbound prospects. This includes email sequences, follow ups after webinars or events, and retargeting to move leads through the sales funnel
• Monitor campaign results and metrics such as leads generated, cost per lead, conversion rates, and campaign ROI. Use those insights to refine and improve future efforts
• Work closely with Sales, Product, and Customer Operations Teams to align marketing plans, especially around product launches, promotions, or partner campaigns
• Produce marketing assets and content that support demand generation and partner activation, including ad copy, email templates, landing pages, partner-facing materials, and webinar or event content
• Serve as the lead for demand generation while the Marketing Manager is on leave. You will own campaigns from start to finish with clear ownership and minimal oversight
• Explore new marketing approaches or channels, test ideas, and help expand our demand engine over time

Requirements:

• 5-8+ years of hands-on marketing experience with exposure to demand generation, content, or digital campaigns
• Bachelor's degree in Marketing, Communications, or a related field or equivalent practical experience
• Strong writing and communication skills across multiple formats and audiences
• Ability to manage multiple projects, stay organized, and follow through with attention to detail
• Comfortable working independently and taking ownership of campaigns from planning to execution
• Experience analyzing campaign performance, using data and insights to optimize partner programs and demand generation outcomes
• Ability to develop clear, compelling messaging and content that supports demand generation and partner activation
• Familiarity with marketing automation, CRM, and analytics tools such as Salesforce, HubSpot, Google Ads, or similar platforms
• Graphic Design: Experience with tools like Adobe Creative Suite and/or Canva
• Video Editing: Basic video editing skills for creating engaging video content
• Web Development: Familiarity with WordPress for minor web content updates