Key skills
Business developmentPartnership managementCommercial negotiationsDigital advertisingSaaS experiencePaid media platformsRelationship managementAnalytical skillsCommunication skillsOrganizational skillsSaaSCommunicationPresentation SkillsSales
About this role
TikTok is the leading destination for short-form mobile video, and they are seeking a Channel Sales Business Development Manager to join their Monetization Product Partnerships team. This role is pivotal to their strategy, focusing on maintaining and expanding relationships with key partners to drive advertising innovation.
Responsibilities:
- Identify, pitch, and recruit high-potential Channel Partners across key SMB verticals and regions
- Set initial partner strategy, define product roadmap requirements, and establish quarterly targets for new partners
- Conduct strategic discovery and needs analysis to develop customized partnership proposals and pilot plans
- Evaluate partner readiness across sales, technical, and operational capabilities to ensure strong program fit
- Lead commercial negotiations on key terms, including revenue share, ad credits, and incentive structures
- Coordinate cross-functional alignment with Legal, Finance, Product, and Operations through contract execution and the initial onboarding handoff
- Capture market trends and partner feedback to help improve program scalability, product and strategy
Requirements:
- 3+ years of experience in business development, partnerships, or strategic sales within digital advertising, martech, or SaaS
- Proven success in full-cycle partnership development, from initial prospecting and pitching to contract execution
- Strong commercial acumen and experience supporting complex negotiations on revenue share, incentives, and marketing commitments
- Proven track record managing cross-functional launches, scaling partner programs, and driving growth projects in dynamic tech environments
- Strong understanding of paid media platforms and SMB advertising models, preferably with experience from a major digital advertising platform or partner ecosystem
- Familiarity with API-driven advertising platforms, attribution workflows, partner automation tools, and complex third-party integrations
- A strategic thinker with a proactive, entrepreneurial mindset, able to balance big-picture vision with hands-on execution
- Exceptional relationship management, communication, and presentation skills for varied audiences
- Strong quantitative, analytical, and organizational skills, with the ability to use data to measure impact and forecast growth