Key skills
Growth MarketingB2B SaaS ExperienceAnalytical SkillsExperimentationSQL LiteracyCommunication SkillsTechnical FamiliarityProduct OrientationTeam ManagementSQLAIAnalyticsSaaSCommunicationCollaborationSales
About this role
G-P is a leading SaaS-based Global Employment Platform dedicated to breaking down barriers to global business. They are seeking a strategic yet hands-on Director of Growth Marketing to own their full-funnel Product-Led Sales engine and drive KPIs across the entire customer journey, while building and leading a specialized growth and lifecycle team.
Responsibilities:
- Own Full-Funnel Growth: Drive KPIs across the entire PLS journey: Visitor → Signup → Activation → PQL → SQL → Expansion
- Accelerate Activation & Onboarding: Partner deeply with Product and Engineering to define "aha" moments, improve onboarding UX, and reduce time-to-value through in-product guidance and templates
- Scale Lifecycle & Retention: Build sophisticated behavioral segmentation and automated journeys (email, in-app, SMS) to drive seat expansion, upgrades, and churn prevention
- Operationalize PQLs: Define and scale PQL scoring and routing frameworks in collaboration with Sales and RevOps, ensuring a seamless handoff based on usage signals and ICP fit
- Execute High-Velocity Experimentation: Establish a "weekly shipping" culture for experiments across pricing, packaging, and landing page conversions
- Build the Growth Stack: Oversee the growth analytics backbone, ensuring clean instrumentation and event taxonomy using tools like Segment, PostHog/Amplitude, and HubSpot
- Lead a Lean Pod: Recruit and manage a high-performing team across lifecycle, paid media, and growth ops as the function scales
Requirements:
- 8+ years in Growth Marketing, Lifecycle, or PLG roles within B2B SaaS, including 2+ years of direct people management
- A strong product orientation with the ability to speak 'instrumentation' and partner effectively with Eng/Product teams
- A hands-on operator capable of shipping landing pages, building dashboards, and designing experiment readouts from scratch
- Proven track record of driving measurable lifts in activation and retention cohorts, rather than just top-of-funnel traffic
- Crisp, high-trust communication skills with the ability to translate complex AI value propositions into clear customer outcomes
- Experience with AI/agentic products, SQL literacy, and familiarity with the HR Tech or Compliance domains