Marketing Campaign Strategy Manager, New Business Acquisition

Macmillan Learning is committed to driving innovation that transforms education. The Marketing Campaign Strategy Manager, New Business Acquisition is responsible for creating and executing targeted marketing campaigns to attract, engage, and convert prospects into customers across the College product portfolio.

Responsibilities:

• Design and execute comprehensive, multi-channel acquisition campaigns targeting specific prospect segments
• Develop messaging and engagement strategies that resonate with prospects at different stages of the customer journey
• Create campaign assets including landing pages, email sequences, and promotional materials
• Coordinate multi-channel campaigns across website, digital advertising, content marketing, including both inbound and outbound efforts
• A/B test campaign elements to optimize conversion rates and lead quality
• Manage campaign timelines, budgets, and deliverables from launch through completion and evaluation
• Develop lead qualification criteria in partnership with Field Marketing and sales
• Create and optimize lead nurturing sequences that move prospects through the key customer journey conversions
• Coordinate with Demand Generation and Experiential Marketing gated content offers and lead magnets that attract high-quality prospects
• Implement progressive profiling strategies to gather prospect intelligence over time
• Coordinate with Field Marketing and Sales Development teams to ensure smooth lead handoff processes
• Ensure that key web pages and campaign landing pages, product pages, and conversion paths align with specific prospect campaigns
• Implement dynamic website personalization based on prospect source, campaign, and behavioral data
• Manage website A/B testing for campaign-specific pages, forms, and conversion elements
• Ensure website messaging and positioning consistency across all prospect-facing campaign touchpoints
• Create and maintain campaign-specific microsites or dedicated sections for major initiatives
• Track and analyze campaign performance metrics including CPL, conversion rates, and ROI
• Regularly share out with Program Management and Field Marketing prospect campaign performance and pipeline contribution
• Conduct post-campaign analysis to identify optimization opportunities
• Daily review of campaign performance dashboards and key metric tracking and modify campaign tactics to optimize KPIs
• Benchmark performance against industry standards and competitive landscape
• Partner with Field Marketing and Product Marketing teams to understand prospect needs and refine targeting strategies
• Collaborate with Brand Experience and Experiential Marketing to develop compelling campaign assets
• Work with Product Marketing to ensure accurate product positioning, messaging, and segmentation in campaigns
• Coordinate with digital marketing teams on paid media and Communications team on organic channel strategies
• Support broader team initiatives and contribute to strategic planning sessions

Requirements:

• Bachelor's Degree
• A minimum of 3 years experience as a Marketing Manager
• 1-3 years experience with Multi-channel marketing campaign execution
• 2-4 years of Project management experience
• Experience with Creative campaign direction
• Strong desire for Cross-functional collaboration
• Strong analytical and creative problem-solving skills
• B2B marketing experience
• Experience running effective pay-per-click (PPC) ad campaigns
• Experience integrating AI-driven personalization, predictive lead scoring, or machine learning-based audience segmentation into campaign workflows
• Proven ability to take strategic risks with unconventional or first-in-market campaign approaches that led to high-impact lead generation or engagement outcomes
• Collaborative presence and approach