Director, Business Development (Media Vertical-Publishers & Platforms)

NielsenIQ is the global leader in consumer intelligence, seeking a Business Development Director to drive revenue growth with leading platforms and media companies in North America. The role involves driving adoption of NIQ’s media solutions and requires a results-driven sales leader with expertise in data and measurement solutions.

Responsibilities:

• Prospect, network and build senior level relationships across assigned accounts and whitespace opportunities in the US
• Generate a pipeline of high-value opportunities aligned with NIQ’s growth strategy
• Maintain high‑quality CRM hygiene, ensuring accurate forecasting, opportunity documentation, and pipeline visibility
• Employ a consultative approach to deeply understand client needs and position NIQ solutions effectively
• Lead deal cycles end-to-ed, from proposal development, negotiation, and execution
• Work with the Product, Commercial, and Operations Leads in curating client input to help develop and prioritize new and upgraded solutions
• Ensure clients maximize the value of NIQ solutions by proactively identifying new use cases and expansion pathways
• Deliver insightful presentations and educate clients on current NIQ capabilities and resources
• Achieving sales quota consistent with NIQ margin goals and delivery expectations
• Collaborate with Sales Enablement and Product teams to ensure client satisfaction, renewal and growth which each account
• Represent NIQ Media at industry events and serve as a trusted advisor in the evolving media landscape

Requirements:

• Minimum 10+ years of experience in business development or sales within the media, ad tech or data analytics space
• Deep understanding of audience data, measurement solutions and media buying processes across media clients and adtech
• Strong network and relationships with the publisher and platform ecosystem
• Proven track record of meeting or exceeding sales targets and growing revenue with large enterprise clients
• Exceptional relationship building, negotiation, and communication skills
• Experienced in scoping and developing proposals and negotiation strategies
• Analytical mindset with the ability to translate data into actionable insights
• Excellent sales pipeline management skills with a track record of predictability and consistency
• Self-starter, entrepreneurial mindset who can work independently and collaboratively in a fast-paced, dynamic environment
• Proficient in Microsoft Office software
• BA with a concentration in Communications, Marketing or Media a plus