Program Manager (Marketing/Events)

Swoon is seeking a highly organized, data-driven Field Marketing Field Programs Contractor to support Public Sector, Education, and Nonprofit marketing initiatives across AMER. This role combines hands-on event delivery with audience acquisition and marketing performance reporting, driving measurable pipeline impact and marketing ROI.

Responsibilities:

• Support planning and execution of Tier 1, regional, and third-party events across AMER
• Manage logistics coordination, vendor engagement, registration tracking, and onsite execution support
• Ensure consistent brand experience and operational excellence across activations
• Assist with executive programs, demo staffing coordination, and meeting room management as needed
• Execute targeted audience acquisition strategies, including segmentation and registration campaigns
• Partner with Sales and Field Marketing to support call-down programs and structured follow-up initiatives
• Contribute to standardized campaign toolkits and best practices to drive regional consistency
• Support persona refinement and targeting improvements based on performance data
• Develop and maintain dashboards tracking registration performance, engagement, pipeline generation, and ROI
• Analyze funnel conversion trends and provide actionable insights to optimize marketing performance
• Create stakeholder-ready reports, executive summaries, and post-event analyses
• Support measurement of pipeline acceleration and MDP contribution across programs
• Partner closely with Field Marketing, Sales, Product Marketing, Operations, and Analytics teams
• Provide structured guidance to ensure effective lead follow-up and campaign execution
• Support governance and reporting best practices across AMER programs

Requirements:

• 5–7 years of experience in B2B field marketing, demand generation, campaign operations, or event marketing
• Proven ability to manage multiple projects in a fast-paced, matrixed organization
• Experience supporting both event execution and marketing performance reporting
• Strong analytical skills with ability to translate data into insights and recommendations
• Excellent written, verbal, and stakeholder communication skills
• Ability to work independently and collaboratively across teams
• Willingness to travel domestically within AMER to support onsite event execution
• Experience supporting enterprise-level sales organizations
• Proficiency in CRM and marketing automation platforms; experience with reporting tools such as Tableau preferred
• Familiarity with pipeline reporting, MDP contribution, and marketing ROI frameworks
• Experience working across multiple business units or industries