Read AI is a company focused on enhancing workplace productivity through AI technology. The Director of Growth Marketing will lead the paid acquisition strategy, ensuring effective customer acquisition and long-term value while building and scaling a high-performing growth team.
Responsibilities:
- Launch, manage, and optimize paid campaigns across key channels
- Establish reporting frameworks and performance dashboards
- Test channels, creative, and audiences to validate ROI
- Build repeatable systems that support predictable growth
- Recruit and lead a high-performing growth team
- Layer in new growth channels and expand acquisition scope
- Partner cross-functionally to deepen impact on onboarding and LTV
- Scale processes to improve conversion, efficiency, and lifetime value
Requirements:
- 8–10+ years in growth marketing, with deep experience in paid acquisition; minimum 3 years managing and scaling teams
- Demonstrated success growing digital acquisition programs across Google, Meta, LinkedIn, TikTok, programmatic, and emerging channels
- Comfortable creating systems from the ground up in fast-moving 'zero-to-one' environments
- Proven ability to hire, develop, and lead teams through rapid growth
- Strong command of analytics tools and the ability to translate insights into strategy and execution
- Track record of working effectively with Product, Design, and Data teams to align marketing with customer experience
- Focused on execution, efficiency, and achieving measurable improvements in CPA, LTV, and overall growth metrics