Director of Growth & Marketing Analytics

American Family Care is the nation's leading provider of urgent care and accessible primary care. The Director of Growth & Marketing Analytics will be a key strategic partner to the CMO, driving demand-generation and conversion optimization efforts to support AFC's growth strategy.

Responsibilities:

• Lead full-funnel analytics to guide media strategy, channel allocation, acquisition efficiency, retention performance, and multi-touch impact
• Partner with FP&A on budget planning, spend allocation, forecasting, and scenario modeling to maximize marketing ROI
• Oversee analytics for paid media, SEO/SEM, referral sources, CRM, and partnerships to improve acquisition, conversion, and retention
• Define and manage AFC’s marketing measurement, incrementality testing, and KPI frameworks
• Ensure strong data infrastructure, accuracy, and hygiene in partnership with IT/Data Engineering
• Lead AFC’s weekly cross-functional Traffic Meeting to unify insights across marketing, operations, staffing, and capacity, synthesizing the true drivers of week-over-week visit volume
• Develop frameworks that connect marketing activity to operational readiness, provider coverage, and appointment availability
• Translate insights into actionable recommendations for Marketing, Operations, and Field leadership
• Build and maintain a unified view of appointment inventory, capacity, utilization, and demand across corporate and franchise clinics
• Partner with Operations to align staffing, templates, and hours with expected demand, identifying bottlenecks and opportunities to unlock growth
• Ensure marketing investment is matched with bookable supply to maximize ROI and avoid wasted demand
• Own website and appointment funnel analytics, including landing pages, local pages, and platform flows (e.g., Solv)
• Lead conversion rate optimization (CRO) efforts, partnering with Digital/UX on testing roadmaps to improve booking starts, completions, and show rates
• Develop clear KPIs, test hypotheses, and insights that drive measurable funnel improvements
• Build simple, unified dashboards that connect traffic, marketing performance, website conversion, and operational capacity
• Present insights to senior leadership, translating complex data into clear business decisions and growth strategies

Requirements:

• 8+ years in growth analytics, marketing analytics, performance marketing, or similar data-driven growth roles
• Strong experience with incrementality, attribution, funnel analytics, and forecasting
• Ability to connect marketing signals with operational capacity and business constraints
• Demonstrated success influencing senior leaders and driving cross-functional alignment
• Comfortable leading in fast-paced, high-growth environments
• Bachelor's degree required