Marketing Strategist

Guild Mortgage Company, a mortgage banking firm dedicated to serving homeowners and buyers, is seeking a Marketing Strategist to lead the development and execution of enterprise-level marketing campaigns. This role involves collaborating with various teams to increase brand awareness and generate qualified leads for the Retail Mortgage Channel.

Responsibilities:

• Design and plan integrated marketing campaigns (digital, print, email, social, direct mail, events) aligned to Guild’s overall marketing and retail growth strategy
• Develop campaign briefs, messaging frameworks, and audience targeting recommendations based on market insights and customer segmentation
• Provide clear strategic direction to the Creative Team, ensuring briefs include objectives, audience insights, tone, channel context and success criteria
• Manage end-to-end execution of enterprise marketing campaigns. This will include hands-on work, in addition to the supervision of a small team of marketing managers who support business lines, including retail product, recruiting, and community lending
• You will coordinate cross-functional resources, including creative, content, digital, analytics, sales enablement, and marketing education teams, in alignment with marketing project management team
• Partner closely with the Creative Team to translate strategy into compelling concepts and assets that meet channel requirements and brand standards
• Build strategies to drive high-quality purchase and refinance leads for retail loan officers from enterprise marketing campaigns
• Partner with sales leadership and operations teams to ensure marketing-to-sales lead flow and conversion processes are aligned
• Guide development of localized campaign assets that support individual loan officer brand presence while maintaining Guild’s core brand identity
• Collaborate with the Creative Team to adapt enterprise campaign assets for specific regions, audiences or field needs while preserving brand consistency
• Work with Sales Enablement and Marketing Education teams to ensure loan officers understand how to access and deploy corporate campaigns and materials
• Define key performance indicators (KPIs) for programs and campaigns
• Monitor results, develop insights, and recommend optimizations to improve ROI, lead quality, and engagement across all marketing channels
• Partner with Creative to test and refine visual approaches, messaging formats, and asset types based on performance insights
• Serve as the strategic liaison between Marketing Strategy and Creative
• Translate business goals, audience insights, and channel requirements into actionable creative briefs
• Provide timely feedback, context, and decision-making to ensure creative concepts stay aligned with campaign strategy
• Participate in creative reviews and help guide iterations to meet performance, brand, and compliance goals
• Advocate for creative resourcing needs, timelines, and prioritization within campaign planning
• Serve as a strategic marketing partner to sales enablement and marketing education teams
• Provide campaign strategy context, messaging guidance, and rollout planning support so these teams can effectively train, educate, and support retail loan officers
• Align campaign calendars with training, communications, and enablement initiatives to ensure cohesive launch and adoption
• Work closely with compliance and legal partners to ensure all marketing campaigns and assets meet regulatory requirements and industry standards
• Conduct ongoing research on housing market trends, consumer behavior, competitive positioning, and regional nuances
• Use insights to inform audience segmentation and campaign strategy

Requirements:

• Bachelors Degree directly related to the position or equivalent, preferred
• Minimum five years' experience in marketing, preferably in financial services, mortgage, real estate, banking, or another regulated industry
• Strong analytical skills
• Ability to organize and manage multiple priorities simultaneously
• Ability to work well independently or within a team
• Strong interpersonal and customer service skills
• Demonstrated success developing and managing integrated, multi-channel marketing campaigns
• Strong analytical ability with experience evaluating campaign performance and generating actionable insights
• Experience leveraging AI technologies for market research, audience insights, data analysis, and ongoing campaign optimization to drive more effective and efficient marketing outcomes
• Exceptional communication, collaboration, and stakeholder-management skills
• Experience working cross-functionally with sales, operations, enablement, or field-based teams
• Familiarity with CRM and marketing automation systems, digital channels, and performance analytics tools
• Highly organized with the ability to manage multiple projects and priorities in a fast-paced environment
• Excellent verbal and written communication skills required
• Highly organized and detail-oriented; ability to work in a fast-paced, metrics-driven environment required
• Proficiency in Microsoft Office Suite, Word, Excel, Wiki, collaborative cloud-based programs, and third-party software applications required
• Commitment to company values
• Customer Service - Proactive attention to each person
• Integrity - Do and say what's right
• Respect - Treat others with dignity
• Collaboration - Listen and work together
• Learning - Seek knowledge and strive for improvement
• Excellence – Deliver the unexpected
• Experience in mortgage or home lending marketing
• Background in consumer lead generation or performance-based acquisition campaigns
• Understanding of mortgage advertising compliance considerations
• Experience translating corporate marketing strategies into field-ready programs or assets