Founding Sales Development Representative (SDR)

BusPlanner is a leading North American tech company that provides all-in-one transportation management software to K-12 school districts. They are seeking a Founding Sales Development Representative (SDR) to generate pipeline and qualify opportunities across US school districts, with a pathway to advance to an Account Executive role within 6-9 months for high performers.

Responsibilities:

• Own top-of-funnel pipeline generation through cold calling, emailing, LinkedIn outreach, and creative outbound tactics
• Qualify inbound and outbound opportunities and partner closely with Account Executives for smooth handoffs
• Run targeted outbound campaigns to penetrate high-value school districts across the U.S
• Experiment aggressively to refine messaging, test sequence strategies, and improve conversion
• Collaborate with Sales leadership on outbound approach, territory strategy, and account prioritization
• Help shape our sales systems, including CRM structure, Outreach sequences, enrichment workflows, and reporting
• Represent BusPlanner at conferences to support onsite prospecting and pipeline creation
• Advance quickly: strong performers have a defined 6-9 month path to an AE role, with mentorship and support to get there

Requirements:

• Extreme drive and grit: You love outbound, you love the hunt, and you love creating opportunity
• Entrepreneurial mindset: Comfort in an environment where there isn't a playbook yet (you're helping build it)
• Strong communication & questioning skills: You can capture attention and uncover pain quickly
• High organization & tech-savviness: Proficiency with CRM and sales automation tools
• Curiosity: You dig deep, ask smart questions, and constantly refine your approach
• Coachability: You're hungry for feedback and improve fast
• Resilience: You handle rejection well and maintain high energy