DoiT is a global technology company helping cloud-driven organizations unlock growth through cloud intelligence. The Content Marketing Manager will execute and scale DoiT’s content strategy to support organic growth and inbound demand, partnering with the Head of Content to improve the company's content engine while driving measurable performance.
Responsibilities:
- Execute and refine content strategy in partnership with the Head of Content
- Align content initiatives to SEO, inbound growth, and pipeline impact
- Adapt strategy across multiple business units, audiences, and ICPs as the company evolves
- Propose and lead experiments that improve reach and performance
- Own day-to-day operation of the content engine, ensuring quality, consistency, and efficiency
- Drive consistent, high-quality content volume across multiple websites while maintaining a strong editorial standard
- Translate complex cloud, FinOps, AI, and technical topics into authoritative, accessible content
- Manage freelancers, agencies, and contributors to scale production effectively
- Identify and resolve workflow inefficiencies, strengthening systems over time
- Apply strong SEO fundamentals including keyword research, intent mapping, on-page optimization, internal linking, and refresh strategy
- Optimize for AI-driven and answer-based discovery through structured, authoritative content
- Monitor search visibility and performance, adjusting strategy based on insights
- Define, track, and report on key metrics including traffic, rankings, engagement, conversions, and pipeline influence
- Translate performance data into clear insights and action plans
- Use analytics to prioritize initiatives and guide continuous improvement
- Own day-to-day social strategy aligned with editorial and growth goals
- Repurpose long-form content into social-first formats
- Experiment with distribution channels to expand reach and impact
- Partner cross-functionally with Product Marketing, CX, Engineering, Sales, and regional teams
- Collaborate effectively in a globally distributed environment
- Operate confidently within website platforms, analytics tools, CRM systems, and marketing technology stacks
- Adopt new tools quickly and use AI thoughtfully to enhance productivity without sacrificing quality
Requirements:
- 5+ years of experience in content marketing, editorial, or content-led growth roles
- Demonstrated success producing and optimizing content at scale for SEO and inbound growth
- Strong writing and editorial judgment with a portfolio of published work
- Experience in B2B SaaS, ideally in technical or infrastructure-focused environments
- Strong understanding of SEO, analytics, and performance reporting
- Experience managing external contributors or agencies
- Comfort working cross-functionally in distributed teams
- Experience using AI tools to enhance research, production, and optimization workflows
- Familiarity with cloud operations, FinOps, AI infrastructure, or data platforms
- Experience contributing to website operations or CMS management
- Exposure to marketing automation, CRM systems, or revenue operations tools
- Experience working across multiple business units or global teams