Marketing Operations Manager, Retail

RYZE is a fast-growing company focused on wellness and innovation through their mushroom coffee and superfood products. The Marketing Operations Manager, Retail will lead the operational execution of retail marketing initiatives, ensuring effective collaboration across various teams and driving successful retail programs.

Responsibilities:

• Own and manage retail marketing timelines, deliverables, and cross-functional coordination for major retail launches, including Target
• Collaborate closely with Sales and Operations to align on project plans, key milestones, and retailer requirements
• Lead retail launch readiness meetings, post-mortems, and reporting; drive iteration and process improvement
• Identify risks early (timing, supply, creative, retailer constraints) and proactively problem-solve
• Manage planning, execution, and reporting for coupons, IRCs, rebates, and Aisle campaigns
• Partner with stakeholders to develop and execute retail-specific marketing initiatives
• Ensure consistency in messaging, tone, and visual identity across planograms, endcaps, seasonal displays, and in-store brand touchpoints
• Collaborate with Creative and Visual Merchandising to write briefs and oversee development of retail POS, campaigns, and display systems
• Contribute ideas to increase disruption, visibility, and conversion at shelf
• Partner with Trade Marketing to ensure flawless execution of demos, promotions, and display rollouts
• Lead execution of the retail demo program, including agency coordination, kit logistics, and staff enablement
• Own demo messaging and shopper conversion strategy; test and optimize messaging and sampling approaches
• Track demo performance and provide actionable insights to improve retail positioning and velocity
• Manage design timelines and deliverables for retail packaging refreshes and new product launches
• Coordinate cross-functional inputs to ensure packaging and retail creative align with brand positioning and shopper insights
• Support development of retail-ready claims, messaging hierarchy, and SKU storytelling
• Analyze syndicated data (SPINS, Nielsen, IRI) to track velocity, ACV, and market share; translate insights into action
• Build monthly retail performance readouts and recommend strategies to improve conversion and sell-through
• Partner with Sales to identify priority doors, regions, and store-level opportunities

Requirements:

• 3–6 years of brand, trade marketing, shopper marketing, or retail marketing operations experience within CPG, food & beverage, or wellness
• Demonstrated ability to manage complex cross-functional retail projects from concept to execution
• Experience working closely with Sales, Operations, and Creative teams
• Familiarity with syndicated data platforms such as SPINS, Nielsen, or IRI
• Strong project management skills with the ability to manage multiple workstreams simultaneously
• Analytical mindset with the ability to translate retail performance data into actionable strategy
• Exceptional attention to detail and commitment to brand consistency
• Strong written communication skills, including brief writing, recaps, and stakeholder updates
• Entrepreneurial, proactive, and comfortable operating in a fast-paced, high-growth environment
• Ability to influence stakeholders and drive execution without formal authority
• Experience supporting Target or other national big-box retailers strongly preferred