Key skills
Product MarketingEarningsPayoutsSpanish-speaking MarketingStrategic ThinkingCross-functional CollaborationEmpathy for EarnersAPIsExperience in Gig EconomyExceptional CommunicationStorytellingGo
About this role
Cash App, a part of Block, is focused on redefining the world's relationship with money through innovative financial products. They are seeking a Product Marketing Manager to lead the marketing strategy for the Earners experience, focusing on the development and go-to-market strategies for earnings integration into Cash App.
Responsibilities:
- Own the end-to-end product marketing strategy for the Earners experience, from early product definition through launch and iteration
- Lead positioning and messaging for the Earnings Builder, including P2P selling and aggregation of earnings across income streams
- Drive go-to-market strategy for earnings entry points and payouts into Cash App
- Define how the Earners experience meets the needs of Spanish-speaking modern earners, including positioning, trust signals, and education
- Partner closely with Product, Design, Engineering, Customer Insights, Growth, Lifecycle, Brand, Partnerships, and Support to bring launches to market
- Translate complex earnings and payouts concepts into simple, compelling customer value propositions across audiences
- Serve as the voice of the modern earner, grounding strategy in customer insight and lived realities
- Influence product roadmap decisions by advocating for earner needs and opportunities
Requirements:
- 8–10+ years of experience in Product Marketing
- Direct experience working on earnings, payouts, income, or marketplace products
- Deep empathy of modern earners, including gig economy workers, sellers, creators, or multi-income customers
- Strong strategic thinker with the ability to lead ambiguous, cross-functional work
- Experience defining or expanding products for new audiences
- Comfortable operating at the intersection of consumer, platform, and partner ecosystems
- Exceptional communicator and storyteller
- Experience at companies like DoorDash, Uber, Lyft, Instacart, or similar gig / marketplace platforms a plus
- Experience with APIs, platform products, or B2B2C models a plus
- Experience marketing to Spanish-speaking or bilingual audiences a plus