Associate Sales Director, New Business Development

NielsenIQ is the world’s leading consumer intelligence company, and they are seeking an Associate Sales Director for New Business Development. This role focuses on acquiring new business by strategically opening doors and landing new accounts in the consumer electronics and digital commerce sectors.

Responsibilities:

• Own the end‑to‑end new logo motion, from prospecting and positioning through close
• Develop and execute a new‑business strategy that consistently builds and converts a strong pipeline of net‑new opportunities
• Identify and engage new budget holders and senior decision‑makers
• Generate and qualify strategic leads that drive sustainable growth
• Create compelling sell‑in stories that connect client challenges, market dynamics, and NielsenIQ’s solutions—especially across digital commerce
• Launch NielsenIQ solutions into new markets and accounts, turning interest into signed agreements
• Identify whitespace opportunities and build focused strategies to penetrate priority segments and verticals
• Demonstrate deep understanding of client industries, competitive dynamics, and market trends
• Communicate NielsenIQ thought leadership and innovation in a way that earns trust and accelerates decision‑making
• Anticipate client needs and proactively position solutions that solve real business problems
• Maintain disciplined pipeline management and accurate forecasting using CRM and internal sales tools
• Lead commercial negotiations for new agreements, including pricing strategy and deal structure
• Partner closely with marketing and demand generation teams to align outbound efforts, campaigns, and account‑based plays that drive meetings and pipeline

Requirements:

• 5–7 years of relevant experience in sales, analytics, insights, or related fields
• Proven track record of closing net‑new business and exceeding quota
• Strong executive‑level communication, influencing, and presentation skills
• Comfortable operating in ambiguity and building structure where it doesn't exist
• Expert storyteller with a consultative, solutions‑based selling approach
• Solid understanding of data, analytics, and insight‑led decision making
• High cultural IQ and strong interpersonal skills for cross‑functional collaboration