Senior Marketing Manager Surgery

GE HealthCare is a leading company in the healthcare sector, and they are seeking a Senior Marketing Manager for their Surgery portfolio. This role will focus on driving regional marketing excellence, supporting cluster leaders, and leading various marketing initiatives across B2B and B2C dynamics.

Responsibilities:

• Act as the primary marketing partner for all three cluster leaders, contributing to monthly operating reviews with insights, progress updates, performance metrics, and proactive recommendations
• Develop and align annual marketing plans with cluster strategies, ensuring execution discipline with continuous follow-up
• Provide real-time visibility on trends, risks, and opportunities to inform leadership decisions
• Conduct analysis of SFDC funnel trends (stage movement, win/loss, cycle time) to identify obstacles and propose corrective actions
• Track and communicate key marketing metrics for direct and indirect markets, enabling data-driven commercial prioritization
• Support tender positioning with competitive intelligence, value messages, and proof points
• Lead Aquila’s marketing workstreams for New Product Introductions including launch plans, messaging, digital activation, and field readiness
• Support structured phase-out activities ensuring customers, distributors, and Sales have clear transition guidance
• Design and execute integrated digital campaigns to expand reach and strengthen visibility
• Adapt marketing approaches to both B2B and B2C audiences across direct teams and channel partners
• Introduce innovative marketing formats that win hearts and minds across internal and external stakeholders
• Measure and optimize campaign impact and ROI
• Build strategic and operational marketing plans for direct and indirect markets
• Develop localized commercial tools—value stories, competitive briefs, messaging decks, tender packages
• Support distributor marketing capabilities to ensure alignment and execution consistency
• Maintain strong awareness of clinical trends, competitive actions, and market dynamics
• Synthesize insights for cluster leaders, Sales, and global teams to shape commercial and product strategies
• Identify and support reference sites to drive adoption and clinical advocacy
• Develop trusted relationships with KOLs and early adopters
• Lead planning and execution of regional congresses including booth strategy, product showcases, and digital amplification
• Support product and competitive training for direct sales teams and channel partners

Requirements:

• Bachelor's degree in Marketing, Business, Healthcare, or related field
• Significant marketing experience in healthcare, medical devices, life sciences, or other regulated industries
• Proven success in both B2B and B2C marketing across direct and indirect markets
• Strong capability in digital marketing, multi‑channel campaign development, analytics, and optimization
• Experience leading New Product Introductions (NPIs), including launch planning and field enablement
• Strong analytical skills with the ability to interpret funnel metrics, identify trends, and translate insights
• Experience acting as a strategic business partner to commercial leaders
• Strong project management skills and execution discipline
• Excellent communication and presentation skills, with ability to influence across levels
• Ability and willingness to travel approximately 30–40% across the Aquila region
• MBA or Master's in Marketing, Business, or Healthcare
• Experience in Surgery, Imaging, or MedTech industries
• Experience engaging KOLs, clinical stakeholders, and reference sites
• Familiarity with tender processes and competitive positioning in public procurement
• Experience in multi‑country European marketing roles
• Knowledge of marketing automation tools, CRM platforms (e.g., Salesforce), and CMS tools
• Experience coordinating major congresses and customer events
• Comfort working in a fast‑paced, matrixed, multinational environment