Key skills
Event planningB2B marketingProject managementEvent management toolsLead generationBrandingcommunicationNegotiation skillsstorytellingAnalyticsSaaSSalesforceProject ManagementBudgetingCommunicationNegotiationPresentation SkillsSales
About this role
Socure is building the identity trust infrastructure for the digital economy, and they are seeking a highly organized and creative Field Marketing Manager to lead the planning, execution, and optimization of corporate events, trade shows, and conferences. The ideal candidate will develop event strategies, manage logistics, and collaborate with cross-functional teams to enhance Socure's brand presence and drive engagement.
Responsibilities:
- Develop and execute a comprehensive event strategy, aligning with Socure’s brand, business goals, and marketing initiatives
- Plan, coordinate, and execute corporate events, industry conferences, trade shows, webinars, and partner events
- Manage event logistics, budgets, timelines, and vendor relationships to ensure successful execution
- Collaborate with Marketing, Sales, and Product teams to develop event content, messaging, and engagement strategies
- Oversee booth design, branding, promotional materials, and sponsorship activations to maximize brand impact
- Manage pre-event and post-event activities, including promotion, lead generation, follow-ups, and performance analytics
- Work closely with external agencies, venues, and production teams to execute high-quality events
- Track and analyze event ROI and key performance metrics, providing recommendations for continuous improvement
- Stay up-to-date on industry trends, competitor events, and emerging event technologies to enhance Socure’s event strategy
Requirements:
- 5+ years of experience in event planning, marketing events, or trade show management, preferably in B2B SaaS, fintech, cybersecurity, or fraud prevention
- Proven ability to manage multiple events simultaneously, from small executive roundtables to large industry conferences
- Strong understanding of event marketing, lead generation, and audience engagement strategies
- Excellent project management, budgeting, and negotiation skills
- Experience managing event production, sponsorships, and vendor partnerships
- Ability to work cross-functionally with Marketing, Sales, and Product teams to align event strategies with business objectives
- Proficiency with event management tools (Cvent, Eventbrite, Salesforce, Marketo, or similar)
- Strong communication and presentation skills, with an eye for branding and storytelling
- Willingness to travel for on-site event management as needed