Manager, Content Marketing

Tines is a company founded in 2018 with co-headquarters in Dublin and Boston, focused on intelligent workflow solutions. They are seeking a Manager of Content Marketing to define the market narrative and oversee content strategy, while also managing a team and ensuring high-quality content creation.

Responsibilities:

• Own and shape Tines’ content strategy
• Develop and execute a clear, differentiated content strategy aligned to Tines’ positioning around intelligent workflows
• Define priority narratives, audiences, formats, and channels across the full funnel
• Ensure content serves multiple objectives: brand, thought leadership, AEO/SEO, growth marketing, and sales enablement
• Act as the final editorial voice and quality bar for all major content initiatives
• Personally contribute high‑impact content, campaign narratives, and executive thought leadership
• Identify, shape, and edit strong stories from across the company: product, engineering, customers, and leadership. In addition to editorial oversight, this person should view themselves as the senior internal investigate reporter
• Mentor and develop a content team and a roster of contractors, providing clear editorial direction, feedback, and growth paths
• Build scalable processes that allow the team to move fast without sacrificing quality
• Establish Tines as a trusted voice for builders, operators, and systems thinkers through authoritative, original content
• Oversee the creation of premium assets such as industry reports, research‑driven narratives, customer stories, and serialized content (e.g podcasts, video series)
• Partner closely with Comms, PR, and Analyst Relations to ensure content supports broader influence and visibility efforts
• Elevate Tines.com into a destination for high‑value insight, not just product marketing
• Design and operate a distribution-first content system, ensuring every meaningful asset is repurposed, amplified, and measured across channels
• Be data‑driven, defining success metrics, tracking performance, and iterating based on results
• Experiment with new formats, channels, and platforms to expand reach and relevance
• Create content with the marketing team, using their distribution muscle and your editorial judgment to maximize reach and impact
• Work closely with Product Marketing, Sales, Customer Marketing, and Product to ensure content reinforces Tines’ differentiation
• Serve as the internal authority on content strategy, storytelling, and editorial best practices
• Bring clarity and focus to what Tines talks about and just as importantly, what we don’t

Requirements:

• 8+ years of experience in content, editorial, journalism, or thought leadership roles, ideally within B2B SaaS or enterprise technology
• Proven experience owning content strategy and operations at scale
• Exceptional writing and editing skills, with a portfolio that demonstrates clarity of thinking and narrative strength
• First-person experience and a strong POV of AI's role in content creation
• Experience managing and developing content teams, with a player‑coach mindset
• Strong editorial judgment and the confidence to act as an editor‑in‑chief
• Deeply data‑oriented, with experience measuring content performance and running experiments
• Comfort operating in ambiguity and building systems from the ground up
• Familiarity with cybersecurity, IT, or technical audiences is a plus, but not required