Digital Marketing Manager

Hitachi Vantara is a global company trusted by innovators for data infrastructure solutions. They are seeking an experienced Digital Marketing Manager to lead the global strategy and execution for paid media, focusing on driving demand generation and creating an integrated approach across channels.

Responsibilities:

• Develop and lead a comprehensive paid media strategy aligned with business objectives, campaign goals, and audience segmentation
• Own media planning and channel mix across all digital platforms (social, display, search, etc)
• Manage and execute paid media campaigns in-house and oversee external agency partnerships to scale resources and expertise
• Collaborate across teams (campaigns, events, product marketing, and regional marketing) to integrate paid media into go-to-market initiatives and ensure alignment with pipeline goals
• Define and track KPIs for paid media performance, including contribution to pipeline and ROI, and share insights with stakeholders to guide decision-making
• Optimize continuously based on performance data, attribution models, and evolving best practices
• Stay ahead of industry trends and technologies, including AI-driven advertising innovations

Requirements:

• Deep understanding of digital advertising and hands-on experience managing paid media across multiple channels
• Innovative mindset that embraces emerging technologies, including AI's role in digital advertising
• Strong project management skills to orchestrate stakeholders and ensure campaigns deliver measurable results tied to pipeline metrics
• 7-8 years of experience in digital marketing with proven hands-on experience managing multi-channel paid media campaigns
• Experience in B2B technology with an understanding of data infrastructure, AI, and cybersecurity markets
• Demonstrated success in driving pipeline growth through paid media strategies
• Strong knowledge of attribution models and analytics tools to measure impact and guide investments
• Expertise in ad platforms including Google, LinkedIn, Meta and programmatic display (DSPs) channels
• Excellent project management, organizational, and stakeholder engagement skills
• Strong analytical skills with the ability to interpret data, make data-driven decisions, and present outcomes
• Exceptional communication and interpersonal skills
• Adobe Analytics experience preferred