Own the strategy and day‑to‑day management of LinkedIn, Facebook, Instagram, Performance Max, and YouTube.
Partner with the marketing and creative teams to repurpose content to build brand awareness and thought leadership.
Collaborate with internal stakeholders on a shared social media calendar, and post scheduling, to ensure consistent, timely posting and alignment with recruiting, growth and brand objectives.
Support executive thought leadership on LinkedIn.
Collaborate with the marketing team to brainstorm social and web strategies for multi‑channel digital marketing campaigns.
Develop and launch integrated campaigns across paid search, paid social, programmatic display, and retargeting.
Serve as the day-to-day contact with our external web vendor for website services and SEO.
Manage, build, edit and maintain webpages using our CMS WordPress.
Monitor and report on campaign performance, channel ROI, budget utilization, traffic trends, and tool effectiveness.
Requirements
5–7 years of digital marketing experience, preferably in B2B and/or healthcare.
Hands-on experience with LinkedIn Campaign Manager and Google Ads; proficiency with social scheduling/reporting tools (e.g., Sprout Social, native social platforms).
Experience with Google Analytics (GA4), CRM systems (e.g., Salesforce), and campaign dashboards; strong analytical skills to translate data into action.