Marketing Operations Manager

Casepoint is a leader in government process management software, and they are seeking a Marketing Operations Manager to drive scalable, data-driven marketing strategies. In this role, you will optimize the marketing technology stack and improve funnel performance while collaborating with various teams to ensure effective marketing operations.

Responsibilities:

• Own and continuously optimize the marketing operations function, from planning through execution and measurement
• Build and maintain funnel reporting, dashboards, and KPIs across TOFU through revenue in partnership with GTM leadership
• Drive campaign measurement and attribution, ensuring clear visibility into what’s working — and why
• Monitor BDR performance and support the team through analytics, reporting, and compensation insights
• Support annual and quarterly planning with data‑backed insights and forecasts
• Own and administer the marketing tech stack, including HubSpot and Salesloft, providing ongoing support and enablement
• Partner with Sales and RevOps to align on lead management, scoring, routing, and SLAs
• Work comfortably across sales and marketing technologies such as 6sense, ZoomInfo, Pocus, and similar tools to pull reports, maintain data hygiene, and support integrations
• Ensure data integrity, compliance, and operational best practices across systems
• Develop best practices and maintain SOPs for deploying multiple, multi‑channel campaigns effectively
• Establish and improve marketing processes, documentation, and governance
• Partner with cross‑functional teams to turn insights into operational improvements
• Track the marketing budget and help prioritize spend across channels

Requirements:

• 5+ years of Revenue Operations (Sales and/or Marketing Operations) experience in a B2B environment; at least 2 years of Marketing Operations experience preferred
• Deep experience with HubSpot; working knowledge of Salesforce strongly preferred
• Strong understanding of B2B funnel metrics, attribution models, and pipeline reporting
• Experience in B2B SaaS or subscription-based businesses
• Strong analytical skills with a track record of translating data into actionable insights
• Proven ability to partner cross-functionally with Marketing, Sales, RevOps, and Product
• Experience in GovTech, LegalTech, or other regulated B2B environments
• Familiarity with ABM tools, intent data, and multi-touch attribution (e.g., 6sense, Pocus)
• SQL, BI tools, or advanced analytics experience