Business Analyst

Epic is the leading digital reading platform for kids, trusted by millions of children, families, and educators around the world. As a Senior Business Analyst at Epic Kids, you will play a critical role in shaping the Content Team strategy through rigorous forecasting, data modeling, and performance measurement, directly influencing user acquisition and retention.

Responsibilities:

• Analyze customer usage, engagement, and purchase data to identify which books and content types perform well and which underperform
• Generate actionable insights on reading trends, content preferences, and learning behaviors across age groups, geographies, and segments
• Partner with Content, Product, and Marketing teams to translate data into clear recommendations for content strategy
• Evaluate the existing content library to identify gaps in genres, themes, reading levels, formats, and curriculum alignment
• Recommend new content opportunities based on customer demand, market trends, and competitive analysis
• Support prioritization of content creation, acquisition, and localization decisions
• Build and maintain dashboards tracking key content KPIs (engagement, completion, retention, ratings, revenue contribution, etc.)
• Provide regular performance reports on new releases, series, authors, and categories
• Monitor content lifecycle metrics and flag early signals of success or decline
• Design and analyze A/B tests and pilots for new content formats, series, or features
• Measure the impact of content launches, promotions, bundling, and merchandising strategies
• Assess ROI of content investments and licensing decisions
• Work closely with Content Editors, Curriculum teams, Product, and Data Engineering to define metrics and data needs
• Translate complex data into clear, non-technical narratives for creative and editorial stakeholders
• Support strategic planning with data-backed forecasts and scenarios
• Ensure content metadata, tagging, and categorization structures support accurate analysis and discovery
• Partner with teams to improve data capture on reading behavior and content attributes
• Build data models to predict new account subscription volume
• Develop and maintain performance measurement processes (database development, benchmarking, KPI development, systems documentation, reporting/dashboard deployment)
• Define clear KPIs (e.g., new accounts, retention rates) for vendors and publishers
• Analyze channel performance, conversion funnels, CAC/LTV to optimize user acquisition strategies
• Perform cohort analysis, segmentation, LTV modeling, and churn analysis to assess user quality and acquisition efficiency
• Deliver ad hoc analyses (cross-month reconciliations, content ROI, campaign performance) to answer urgent business questions and unblock stakeholders
• Partner closely with Marketing, Product, Operations, and Finance to translate complex data into clear, actionable insights and roadmaps
• Prepare and present executive-level reports and presentations, driving alignment and influencing strategic priorities

Requirements:

• 3–5 years of experience in business intelligence or growth analytics, preferably in EdTech (K–12/Higher Ed) or B2C environments
• Proficiency with Metabase and/or Looker (LookML)
• Expert SQL skills for data extraction, transformation, and validation; strong Excel/Google Sheets capabilities
• Exceptional communication skills with the ability to distill complex analyses for non-technical stakeholders
• Detail-oriented problem solver who thrives in fast-paced environments