Software Guidance & Assistance, Inc. (SGA) is searching for a Senior Product Marketing Manager for a contract assignment with one of their premier Data Services clients. This role focuses on owning naming and messaging across the product portfolio, requiring a strategic marketing leader to influence various teams and ensure consistent, customer-driven narratives.
Responsibilities:
- Define and evolve the end-to-end messaging architecture across the portfolio, including:
- Platform and portfolio narrative
- Customer pillars and outcomes
- Solution-level messaging
- Product-level positioning and value propositions
- Feature and capability framing
- Ensure messaging works as a coherent system - not disconnected artifacts - and scales across audiences, channels, and use cases
- Establish clear connective tissue between high-level narrative and day-to-day execution
- Own naming strategy and governance for products, platforms, solutions, and capabilities, including frameworks, criteria, and decision processes
- Define differentiated positioning and messaging grounded in customer needs, market context, and competitive dynamics
- Partner with Brand and Legal to ensure alignment with brand architecture and naming requirements
- Act as a strategic partner and peer to Product Marketing leaders across business units for everything from messaging to naming
- Influence how PMM teams frame products, solutions, and launches through strong point-of-view, guidance, and hands-on collaboration
- Serve as a senior reviewer and advisor for high-impact messaging, launches, executive narratives, and strategic initiatives
- Help raise the overall bar for messaging quality, clarity, and consistency across Product Marketing
- Be deeply hands-on in writing, not just reviewing:
- Positioning statements and value propositions
- Messaging frameworks and guides
- Launch narratives and key messages
- Executive-level storytelling and talking points
- Foundational copy used across web, sales, and GTM assets
- Translate complex technical concepts into clear, compelling, customer-centric language
- Set copy standards and exemplars that PMM, Corporate Marketing, and agencies can build from
- Partner closely with Product Management to translate roadmap priorities and innovation into crisp, outcome-oriented messaging
- Collaborate with Corporate Marketing and Brand to ensure alignment between product messaging, brand narrative, campaigns, and thought leadership
- Work with Sales, Enablement, and GTM teams to ensure messaging is usable, differentiated, and effective in the field
- Incorporate customer insights, competitive intelligence, and market feedback to continuously refine messaging
- Establish messaging best practices, frameworks, and templates that Product Marketing teams can consistently apply
- Champion message discipline and customer-first storytelling across planning, launches, and execution
- Help shift the organization from "product catalogs" to outcome-driven storytelling
Requirements:
- Typically requires a minimum of 12 years of related experience with a Bachelor's degree in Marketing, Business or a Technical Field or, additional equivalent experience in place of a Bachelor's degree
- A Master's degree or MBA will be accepted with less related experience as stated above
- 12+ years of experience in Brand, Product or other Marketing or related strategic marketing roles
- Proven expertise in naming, positioning, and messaging for complex technology portfolios
- Operate comfortably as a peer to senior Product Marketing leaders, influencing without authority
- Exceptional storyteller who can distill complex technical concepts into clear, compelling value narratives
- Highly collaborative, with strong executive communication skills and sound judgment
- Hands-on, detail-oriented, and comfortable owning critical messaging artifacts end-to-end
- Experience working across multi-product or platform-based portfolios
- Familiarity with brand architecture, naming governance, and trademark considerations
- Background in enterprise infrastructure, cloud, data, or SaaS markets