Staff Product Designer - Growth

Instacart is transforming the grocery industry and is seeking a Staff Product Designer to join their Lifecycle & Growth team. This role involves leading experience design across Instacart's subscription and growth ecosystem, focusing on how customers interact with the brand and enhancing their loyalty through strategic product thinking and design.

Responsibilities:

• Own and articulate a compelling long-term design vision for Instacart's growth journey—defining how customers move from curiosity to commitment and building trust at every stage
• Lead end-to-end design across subscription and monetization experiences, shaping key moments from early education through conversion, engagement, and renewal
• Bring a journey-based, systems mindset to how growth moments scale across web, iOS, Android, and lifecycle surfaces—ensuring each touchpoint feels cohesive, intentional, and emotionally clear
• Shape product narratives and define strategic frameworks that clearly communicate the value of membership, aligning cross-functional partners around shared goals, success metrics, and a unified story
• Identify growth opportunities across the funnel and translate complex customer, business, and technical needs into scalable experience strategies that unlock both performance and meaning
• Champion emotionally resonant, trust-building design that balances clarity, confidence, and craft—elevating how we communicate value without compromising simplicity
• Raise the bar for cohesion and quality across the growth surface through principled design decisions, strong storytelling, and hands-on execution that sets a standard for others
• Contribute to the evolution of Instacart's design systems with a growth lens—enabling teams to test, learn, and scale while preserving a unified, brand-forward experience

Requirements:

• 10+ years of experience designing consumer-facing digital products across web and mobile, with a strong portfolio demonstrating high-impact growth work and measurable business outcomes
• Deep expertise in growth-focused design, including subscription journeys, monetization models, and end-to-end conversion funnels—paired with a strong instinct for how value is perceived and communicated
• Proven success leading 01 initiatives and evolving mature products, balancing long-term narrative vision with iterative delivery in fast-moving environments
• Strong visual and interaction design skills, delivering production-quality experiences that are both high-performing and emotionally intuitive
• Strategic systems thinker who designs for scale—integrating individual business needs into cohesive, reusable patterns without losing the human story behind the experience
• Experience aligning cross-functional teams around a shared growth narrative, connecting design decisions to measurable business impact and customer trust
• Comfort navigating ambiguity, creating structure from loosely defined problems, and guiding teams toward clarity and alignment
• Excellent written and verbal communication skills; able to articulate design rationale, tradeoffs, and strategy in executive and cross-functional settings with clarity and conviction
• Experience in marketplace, e-commerce, or subscription businesses with a focus on acquisition, activation, retention, renewal, and long-term customer value
• Hands-on experience collaborating with Product, Marketing, Brand, Engineering, and Data Science to shape experimentation frameworks and scalable growth strategies
• Background in brand-forward, narrative-led design that builds trust and clearly communicates value within growth funnels
• Experience evolving large-scale design systems to support both cohesion and experimentation
• Demonstrated ability to influence outcomes across multi-team initiatives without direct authority
• Comfort collaborating with distributed teams and operating across time zones