Product Marketing Manager 5 USP USD (FY26)

VARITE INC is looking for a senior, highly strategic Marketing leader to own naming and messaging across their portfolio. This individual contributor role requires a deep subject-matter expertise to influence direction across Product Marketing, Product Management, Corporate Marketing, Sales, and GTM teams.

Responsibilities:

• Define and evolve the end-to-end messaging architecture across the portfolio, including: Platform and portfolio narrative, Customer pillars and outcomes, Solution-level messaging, Product-level positioning and value propositions, Feature and capability framing, Ensure messaging works as a coherent system — not disconnected artifacts — and scales across audiences, channels, and use cases
• Establish clear connective tissue between high-level narrative and day-to-day execution
• Own naming strategy and governance for products, platforms, solutions, and capabilities, including frameworks, criteria, and decision processes
• Define differentiated positioning and messaging grounded in customer needs, market context, and competitive dynamics
• Partner with Brand and Legal to ensure alignment with brand architecture and naming requirements
• Act as a strategic partner and peer to Product Marketing leaders across business units for everything from messaging to naming
• Influence how PMM teams frame products, solutions, and launches through strong point-of-view, guidance, and hands-on collaboration
• Serve as a senior reviewer and advisor for high-impact messaging, launches, executive narratives, and strategic initiatives
• Help raise the overall bar for messaging quality, clarity, and consistency across Product Marketing
• Be deeply hands-on in writing, not just reviewing: Positioning statements and value propositions, Messaging frameworks and guides, Launch narratives and key messages, Executive-level storytelling and talking points, Foundational copy used across web, sales, and GTM assets
• Translate complex technical concepts into clear, compelling, customer-centric language
• Set copy standards and exemplars that PMM, Corporate Marketing, and agencies can build from
• Partner closely with Product Management to translate roadmap priorities and innovation into crisp, outcome-oriented messaging
• Collaborate with Corporate Marketing and Brand to ensure alignment between product messaging, brand narrative, campaigns, and thought leadership
• Work with Sales, Enablement, and GTM teams to ensure messaging is usable, differentiated, and effective in the field
• Incorporate customer insights, competitive intelligence, and market feedback to continuously refine messaging
• Establish messaging best practices, frameworks, and templates that Product Marketing teams can consistently apply
• Champion message discipline and customer-first storytelling across planning, launches, and execution
• Help shift the organization from 'product catalogs' to outcome-driven storytelling

Requirements:

• 12+ years of experience in Brand, Product or other Marketing or related strategic marketing roles
• Proven expertise in naming, positioning, and messaging for complex technology portfolios
• Operate comfortably as a peer to senior Product Marketing leaders, influencing without authority
• Exceptional storyteller who can distill complex technical concepts into clear, compelling value narratives
• Highly collaborative, with strong executive communication skills and sound judgment
• Hands-on, detail-oriented, and comfortable owning critical messaging artifacts end-to-end
• Experience working across multi-product or platform-based portfolios
• Familiarity with brand architecture, naming governance, and trademark considerations
• Background in enterprise infrastructure, cloud, data, or SaaS markets