CloudinaryRemote
Senior Director Product Marketing (Assets)
United States
Full-time
6 days ago
H1B Sponsor Likely
Key skills
Product marketingDigital Asset ManagementSaaS experienceAI knowledgeData-driven approachPresentation skillsCreativityCollaborationAISaaSLeadershipProduct ManagementSales
About this role
Cloudinary is the Image and Video API platform trusted by millions of developers and over 10,000 companies worldwide. The Digital Asset Management Product Marketing Director will lead AI- and API-first DAM Product Marketing efforts, collaborating with cross-functional teams to drive Cloudinary’s growth in the industry.
Responsibilities:
- Lead product marketing for Cloudinary’s Digital Asset Management product line, including its Workflow Automation product, MediaFlows
- Position Cloudinary as a clearly differentiated DAM vendor to customers, prospects, analysts
- Bring deep industry insights and subject expertise in the DAM space to the product and marketing teams
- Drive positioning strategy based on differentiated value and right to win
- Craft compelling positioning-first messaging and stories for key use cases, industries, personas and market segments
- Work with the corporate marketing, demand gen, and growth teams to drive awareness, campaigns, opportunities, and upsell/cross-sell for DAM with prospects and current customers
- Create value-based content and sales enablement in the form of presentations, web content, blogs, videos, and training materials
- Launch new innovations to market
- Advise product roadmap in close partnership with product management and product strategy teams
- Represent Cloudinary at thought leadership, demand generation and company events as a DAM SME
- Analyze the market and key competitors to articulate differentiators
- Work with the PR and AR teams to brief media and analysts
- Drive win/loss program for DAM to understand why we win or lose
Requirements:
- 12+ years of product marketing experience (can include product management experience)
- Must have experience with SaaS
- Experience with multiple business buyer personas, including technical buyers
- A great presenter and speaker internally and at external events
- Proven creativity and messaging skills
- Highly analytical, data driven approach
- Comfortable with both high-level strategy and hands-on work
- 5+ years experience in the DAM or AI space preferred (or related)