Key skills
Fintech expertiseCrypto/blockchain knowledgeMarketing strategy developmentMarketing analytics proficiencyCRM tools HubSpotCRM tools SalesforceData-driven optimizationRegulatory compliance understandingCampaign executionPerformance trackingSoft skillsGoAnalyticsBlockchainSalesforceCRMLeadershipA/B TestingSales
About this role
Career Renew is recruiting for a Sr. Marketing Manager - Fintech to lead the marketing strategy for a client in the financial technology sector. The role involves developing multi-channel marketing strategies, ensuring compliance with regulations, and driving brand growth and customer engagement.
Responsibilities:
- Develop, implement, and oversee multi-channel marketing strategies aligned with business objectives in the fintech, crypto and payments sector
- Lead brand positioning, messaging, and thought leadership to build credibility in a regulated environment
- Work closely with product, compliance, and sales teams to ensure go-to-market strategies address both market opportunities and regulatory obligations
- Plan and execute integrated marketing campaigns across digital, events, and PR channels, with a focus on trust, education, and regulatory adherence
- Optimize campaigns through data-driven insights, A/B testing, and performance tracking
- Monitor marketing performance using analytics tools, delivering insights for continuous improvement
- Prepare monthly and quarterly reports on campaign outcomes, lead generation, and conversion rates, with compliance considerations
- Stay up to date on crypto market trends, competitive landscape, and evolving regulatory requirements globally
- Proficiency in marketing analytics, CRM, and automation tools (e.g., HubSpot, Salesforce, Google Analytics)
Requirements:
- Deep expertise in the fintech or crypto/blockchain industry
- Proven success in navigating regulated markets
- Experience in developing, implementing, and overseeing multi-channel marketing strategies
- Strong understanding of financial technology and stablecoins
- Ability to build trust in emerging markets
- Experience in planning and executing integrated marketing campaigns across digital, events, and PR channels
- Proficiency in marketing analytics, CRM, and automation tools (e.g., HubSpot, Salesforce, Google Analytics)
- Ability to monitor marketing performance using analytics tools
- Experience in preparing reports on campaign outcomes, lead generation, and conversion rates
- Knowledge of crypto market trends, competitive landscape, and evolving regulatory requirements globally