Senior Product Manager – Retail Media Networks

Nielsen is a global leader in audience measurement, data and analytics, and they are seeking a Senior Product Manager to spearhead the strategy and execution of next-generation products within the Retail Media ecosystem. The role involves leading the incubation of high-impact products that empower Retail Media Networks by leveraging Nielsen's data and technology to prove the link between media impressions and sales outcomes.

Responsibilities:

• Define and drive a multi-year product vision that positions Nielsen as the primary measurement and identity layer for the Retail Media ecosystem
• Identify whitespace and revenue opportunities by productizing Nielsen Marketing Cloud (NMC) enrichment and Outcomes (Attribution/Lift) data for RMN use cases
• Partner with Data Science and Nielsen ONE teams to build unified data assets that work across on-site, off-site, and in-store environments
• Define and execute an AI product strategy that leverages Nielsen’s proprietary data to power predictive attribution, automated campaign optimization, and generative insight tools for RMNs
• Lead structured customer discovery with agency, brand, publishers and platform partners, helping them integrate retail data to power shoppable ads and off-site attribution
• Lead structured discovery with CPG brands, agencies, and RMN platform partners to ensure product-market fit
• Oversee high-touch alpha/beta programs, using signal-based experimentation to refine products before global scale
• Lead cross-functional squads (Engineering, Data Science, UX) to move from concept to MVP with high velocity
• Translate complex business needs into crisp technical requirements for APIs, Clean Room integrations, and Identity Graphs
• Set and exceed aggressive OKRs, shifting from "feature delivery" to "measurable business impact" for our retail clients
• Collaborate with GTM and Marketing to design pricing, "Value-Based" packaging, and competitive positioning
• Engage with strategic partners—including DSPs, SSPs, and Data Clean Rooms (e.g., Snowflake, Habu)—to ensure Nielsen products are embedded in the commerce media workflow

Requirements:

• 5+ years in Product Management (AdTech or MarTech preferred), with a proven track record of managing complex data products
• Deep understanding of the Retail Media lifecycle, the OpenRTB stack, and the nuances of closed-loop attribution
• You are comfortable discussing identity resolution (UID2.0), API architecture, and privacy-safe computation with senior engineers
• You possess high customer empathy and can translate 'vague' client pain points into a structured product requirements document (PRD)
• You can influence and lead in a matrixed organization, balancing the needs of commercial, legal, and technical teams
• You thrive in the 'messy' early stages of a product and are willing to be hands-on with data to find the path to revenue
• Understands AI/ML concepts and has experience building agentic workflows