Product Marketing Consultant

CENTRL Inc is a rapidly growing Silicon Valley technology AI company focused on automating diligence and DDQ/RFP responses for investment managers and banks. The Product Marketing Consultant will bridge the gap between Product, Sales, Client Success, and Marketing, owning product positioning and go-to-market execution to drive adoption and revenue growth.

Responsibilities:

• Partner closely with the Product team to develop a deep understanding of product capabilities, roadmap, differentiators, and customer use cases
• Translate technical functionality into clear, market-ready messaging and positioning tailored to specific industry segments and clients
• Develop product narratives that articulate business value, ROI, and competitive differentiation
• Support the Sales team, client services, and our strategic partnerships with product marketing materials, competitive insights, and positioning guidance
• Develop enablement tools, including pitch decks, one-pagers, FAQs, and demo narratives
• Collaborate on go-to-market strategies for new feature launches and product releases
• Act as a subject matter expert in client and prospect conversations when needed
• Conduct webinars and create videos to educate prospects and customers on product capabilities and new releases
• Work closely with the Customer Success team to develop materials and programs that drive product adoption and expansion
• Develop lifecycle marketing assets that support onboarding, feature awareness, and user engagement
• Manage digital channels to increase product visibility
• Collaborate on thought leadership content, press releases, contributed articles, and product announcements
• Support social media strategy and execution to amplify product messaging and industry relevance
• Help develop in-app marketing assets, including feature announcements, product tours, banners, tooltips, and upgrade prompts
• Partner with Product and UX teams to ensure messaging consistency across the user experience
• Support feature launch campaigns inside the platform
• Track and analyze product usage metrics and adoption trends
• Partner with Product and Customer Success teams to identify growth opportunities, feature engagement gaps, and churn signals
• Use data to inform messaging refinement, launch strategy, and customer expansion initiatives

Requirements:

• Prior experience or knowledge of the Investment Management industry and terms
• 5+ years of experience in product marketing, preferably in wealthtech, fintech, and AI
• Strong ability to understand complex technical products and communicate value clearly
• Experience supporting sales and channel partners with enablement materials, including video production
• Comfortable presenting to executive audiences and leading webinars
• Data-driven mindset with experience analyzing usage metrics and adoption trends
• Excellent written and verbal communication skills
• Experience working cross-functionally in fast-paced, high-growth environments