CENTRL Inc is a rapidly growing Silicon Valley technology AI company focused on automating diligence and DDQ/RFP responses for investment managers and banks. The Product Marketing Consultant will bridge the gap between Product, Sales, Client Success, and Marketing, owning product positioning and go-to-market execution to drive adoption and revenue growth.
Responsibilities:
- Partner closely with the Product team to develop a deep understanding of product capabilities, roadmap, differentiators, and customer use cases
- Translate technical functionality into clear, market-ready messaging and positioning tailored to specific industry segments and clients
- Develop product narratives that articulate business value, ROI, and competitive differentiation
- Support the Sales team, client services, and our strategic partnerships with product marketing materials, competitive insights, and positioning guidance
- Develop enablement tools, including pitch decks, one-pagers, FAQs, and demo narratives
- Collaborate on go-to-market strategies for new feature launches and product releases
- Act as a subject matter expert in client and prospect conversations when needed
- Conduct webinars and create videos to educate prospects and customers on product capabilities and new releases
- Work closely with the Customer Success team to develop materials and programs that drive product adoption and expansion
- Develop lifecycle marketing assets that support onboarding, feature awareness, and user engagement
- Manage digital channels to increase product visibility
- Collaborate on thought leadership content, press releases, contributed articles, and product announcements
- Support social media strategy and execution to amplify product messaging and industry relevance
- Help develop in-app marketing assets, including feature announcements, product tours, banners, tooltips, and upgrade prompts
- Partner with Product and UX teams to ensure messaging consistency across the user experience
- Support feature launch campaigns inside the platform
- Track and analyze product usage metrics and adoption trends
- Partner with Product and Customer Success teams to identify growth opportunities, feature engagement gaps, and churn signals
- Use data to inform messaging refinement, launch strategy, and customer expansion initiatives
Requirements:
- Prior experience or knowledge of the Investment Management industry and terms
- 5+ years of experience in product marketing, preferably in wealthtech, fintech, and AI
- Strong ability to understand complex technical products and communicate value clearly
- Experience supporting sales and channel partners with enablement materials, including video production
- Comfortable presenting to executive audiences and leading webinars
- Data-driven mindset with experience analyzing usage metrics and adoption trends
- Excellent written and verbal communication skills
- Experience working cross-functionally in fast-paced, high-growth environments