Product Marketing Specialist

ABB is a global market leader that helps industries to operate in a leaner and cleaner manner. In this role, you will implement product marketing strategies and support the sales organization in driving sales and services for respective products.

Responsibilities:

• Implementing the product marketing strategy in the assigned area/segment, including defining and communicating product value propositions and product positioning in accordance with the global product marketing strategy
• Achieving product marketing targets and budgets by overseeing progress regularly and defining and implementing improvement plans as needed
• Focusing on achievement of orders and driving continuous improvement in the Net Promoter Score (NPS)
• Executing annual marketing plan in collaboration with relevant division and/or product groups; Developing business plans focused on driving business development for a defined market
• Researches and analyzes market and customer data to identify trends, issues, and other relevant information to determine specific requirements, attitudes, effects of current and potential market conditions and regulations that may affect product marketing strategies

Requirements:

• Minimum 8 years working experience in technical, application and marketing relevant to the field of MV Switchgears
• Must be able to travel for account support up to 50%
• Strong communication and interpersonal skills; team spirit
• Candidates must already have work authorization that would permit them to work for ABB in the US
• Bachelor degree in Electrical Engineering or related field