Hiive is a fintech/marketplace startup recognized as one of Canada’s top startups, connecting buyers and sellers of stock in venture-backed pre-IPO companies. As a Field Marketing Manager, you will own and execute high-impact events that deepen relationships with C-level executives and institutional investors, while managing event logistics and collaborating with various teams to align strategies with business priorities.
Responsibilities:
- Planning and executing owned events, including executive dinners, roundtables, and VIP experiences tailored to C-level executives at unicorn companies and institutional investors
- Managing end-to-end event logistics: venue sourcing, guest list curation, invitations, day-of coordination, and post-event follow-up
- Developing and running virtual programming, including webinars and educational tutorials that position Hiive as a trusted resource in the private secondary market
- Collaborating closely with our Executives as well as both the Sales and Private Capital Solutions teams to align event strategy with business priorities and ensure the right stakeholders are engaged
- Supporting account-based marketing efforts by identifying key accounts and designing targeted event experiences that move deals forward
- Tracking event performance and ROI, reporting on metrics such as attendance, pipeline influenced, and stakeholder engagement
- Managing strategic sponsorships at select industry conferences, ensuring Hiive's presence is high-impact and aligned with brand positioning
- Maintaining a consistent event calendar that balances in-person and virtual touchpoints with key audiences
Requirements:
- 5+ years of experience in field marketing, event marketing, or executive engagement programs
- Proven track record planning and executing high-touch events for senior executives or institutional audiences
- Strong project management skills with the ability to manage multiple events and workstreams simultaneously
- Excellent written and verbal communication skills, with the ability to engage confidently with C-level stakeholders
- Experience working cross-functionally with sales and business development teams to align marketing programs with revenue goals
- High attention to detail and ability to deliver flawless event experiences under tight timelines
- Willingness to travel regularly to support in-person events
- Familiarity with private capital markets, venture capital, private equity, or the startup ecosystem
- Experience with account-based marketing (ABM) strategies and tools
- Background in financial services, fintech, or regulated industries
- Experience managing event budgets and vendor relationships