YOYABA is building leverage through operations, automation, and AI-first workflows in the paid media space. They are seeking a Paid Operations Engineer to develop automations and maintain clean marketing systems, while collaborating with the performance marketing team to enhance operational efficiency.
Responsibilities:
- Automate repetitive paid/marops workflows (reporting, alerts, QA, pacing, feed/asset checks, campaign setup, Ad Manager activities, etc.)
- Build on top of existing infrastructure (BigQuery, Postgres, G-Cloud, n8n)
- Use AI (coding) tools as your acceleration layer (e.g., n8n, Claude Code, Cursor) to prototype, refactor, test, and document faster
- Keep it production-minded: structured outputs, quality controls, tool/function calling, security, so the solutions stay reliable
- Build robust pipelines: pull → normalize → validate → surface (dashboards, alerts, internal views)
- Turn tribal knowledge into intelligent systems: clear logic, instructions, iterations
- Co-own standards for Campaign and asset execution (processes)
- Support with tracking setups and debug tracking/attribution pragmatically: isolate root causes fast, fix cleanly, prevent regressions
- Build views that make Ops decisions easier and iterative (pacing, funnel, CAC/ROAS, data quality)
Requirements:
- Ops mindset + ownership: you like standards, reliability, and measurable outcomes
- Hands-on paid ops: you understand real campaign operations (QA, pacing, tracking, platform quirks)
- Automation / engineering capability: you can work with APIs, webhooks, data formats, and build workflows or scripts (Python/SQL/Node and/or automation tools)
- Analytics/BI competence: you can structure data so decisions improve (not just dashboards)
- AI-first working style: you actively use AI tools to move faster and ship higher-quality systems-with a pragmatic, non-hype mindset
- CRM/lifecycle experience (e.g., HubSpot or Salesforce)
- You've built internal “ops products” before (adoption, UX, guardrails, monitoring)
- Agency experience across multiple accounts