Senior Product Marketing Manager

Redis is a company that builds products running fast applications for a global customer base. They are hiring a Senior Product Marketing Manager to lead go-to-market strategies, create campaigns to drive product adoption, and develop vertical-specific marketing plans.

Responsibilities:

• Develop 12–18 month GTM plans for each assigned vertical: TAM, priority segments, buyer personas, key use cases, pricing sensitivity, and product feature asks
• Create clear, differentiated value props and message maps that translate our product capabilities into vertical-specific business outcomes and ROI (e.g., latency/throughput, cost, dev velocity, TCO)
• Build vertical playbooks: battlecards, sales decks, demo scripts, objection handling, ROI calculators, and more. Train field teams and iterate based on win/loss feedback
• Collaborate with Demand Gen to produce case studies, whitepapers, webinars, events, and account-based campaigns tailored to the vertical. Own success metrics for those programs
• Run vertical POV research: customer interviews, reference programs, competitive teardown, and pricing studies. Translate findings into GTM recommendations
• Be the vertical’s PMM lead in all product launches and feature releases: write release narratives, PRDs/PRMs, vertical launch checklists, and run launch readiness. Partner with Product to prioritize vertical requirements and with Sales to capture feedback

Requirements:

• 7+ years in product marketing, industry marketing, or a tightly related GTM role; minimum 3 years owning vertical- or segment-level GTM
• Proven track record of driving revenue influence (pipeline/ARR) from industry-specific programs
• Deep experience building playbooks, sales enablement, product launches, and field training
• Strong analytical skills: able to quantify TAM, build simple ROI models, and report program impact to executives
• Excellent writer and storyteller that can produce crisp executive briefs, technical sales collateral, and customer-facing thought leadership
• Comfortable engaging with technical stakeholders (SEs, engineering, architects) and translating technical capabilities into business outcomes
• Cross-functional leader: proven ability to influence without direct authority across Product, Sales, Demand Gen, and CS
• Experience with enterprise software / cloud platforms / data platforms, databases, or infrastructure is strongly preferred
• Experience at an infrastructure, database, or real-time data company (Redis-like experience a major advantage)
• Direct experience running account-based programs and field events for vertical accounts
• Background in pricing, packaging, or commercialization for vertical solutions
• Relationships with analysts and industry media in target verticals