Key skills
Digital strategyConversion optimizationGoogle Analytics 4WordPress managementSEO/AEO best practicesABM technologiesWebsite personalization toolsInterest in CROSalesforceLinkedIn AdvertisingGoogle Adsorganizational skillsProject managementAIAnalyticsWordPressCRM
About this role
6sense is on a mission to revolutionize how B2B organizations create revenue by predicting customers most likely to buy. They are seeking a Digital Marketing Manager to manage their website, optimize conversions, and report on performance outcomes.
Responsibilities:
- Partner with marketing team members to guide them in best practices and possibilities for custom landing pages supporting events and campaigns
- Day to day management of WordPress website
- Create custom high-performing pages, including testing various copy as well as layout
- Manage website personalization tool
- Mange AI agents with a goal of maximizing conversions
- Report on website performance
- Continually test to drive higher performance across the website
- Work closely with the content team on AEO/SEO initiatives, including technical and content updates across the site
Requirements:
- 5-7 years of experience
- Strong organizational skills and ability to manage multiple projects simultaneously
- Strong interest in CRO and ability to self-identify and execute tests
- Understanding of ABM technologies and how to execute
- Experience with WordPress and website management, including: building pages, working closely with web designers, reporting and analytics
- Knowledge of SEO/AEO technical best practices
- Experience with Google Analytics 4 and Tag Manager
- Experience with Qualified or similar conversational AI platform
- Experience with Trendemon, Mutiny or other website personalization tools
- Experience with Salesforce or other CRM
- Experience with an attribution platform
- Experience with LinkedIn Advertising
- Experience with Google Ads